EMEA Marketing Manager – Biofunctionals

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Ashland

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1924

💊 Pharmaceuticals

💰 Post-IPO Secondary on 2022-03

Chemicals • Pharmaceuticals • Personal Care

Ashland is a multifaceted company specializing in specialty chemicals and materials. It operates across various sectors, providing innovative solutions in life sciences, personal care, and specialty additives, among other industries. The company's commitment to sustainability and advanced research in applied chemistry enables it to enhance product efficacy and usability across a diverse range of applications, including pharmaceuticals, food and beverage, construction, and personal care products.

📋 Description

• Monitor and analyze regional market trends, competitors, and customer brands to identify regional market gaps and opportunities • Feed insights back to global marketing manager and marketing team to refine strategy • Define and execute the regional marketing plan aligned with global strategy • Adapt global positioning and messaging to EMEA markets • Contribute to regional portfolio strategy (relaunches, focus products, pricing inputs) • Act as Marketing Lead for regional innovation projects • Define marketing concepts, target segments, and value propositions • Lead regional product launches, associated campaigns & training, and cross-regional roll-out • Develop regional content and communication plans • Provide marketing tools and training to regional sales teams and distributors • Identify and manage regional tradeshows and events

🎯 Requirements

• Bachelor’s degree in cosmetic sciences or equivalent • 2+ years of experience in marketing (and/or commercial) role – preferably in the designated region • Strong understanding of marketing strategy development and execution, market and trend research, customer segmentation, communication channel mix • Excellent communication skills, talent for building strong networks within Ashland but also with potential customers and external partners • Self-driven and tenacious with strong project management skills • Willingness to travel in the region - 20%

🏖️ Benefits

• Competitive salary • Pay-for-performance incentive plans • Dynamic and challenging work environment • Opportunities for development and advancement