Marketing Automation, Optimization Specialist

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Assurant

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1892

💼 Consulting

📦 Logistics

💸 Finance

💰 Post-IPO Debt on 2023-02

Consulting • Logistics • Finance

Assurant is a global company specializing in providing consumer-centric support and protection services. With a presence in over 21 countries across regions like North America, Europe, Latin America, and Asia-Pacific, Assurant helps over 300 million consumers through services like technology protection, claims resolution, and financial services. The company emphasizes innovation, remote work opportunities, and global collaboration, with teams skilled in technology, claims, customer service, and finance. Assurant offers a competitive benefits package and is committed to equal employment opportunities and work-life balance.

📋 Description

• Support and audit lifecycle marketing programs, email campaigns, and customer engagement initiatives to ensure alignment with business objectives. • Validate campaign implementations, audience selection, personalization logic, dynamic content, tracking parameters, and deployment readiness. • Partner with campaign execution teams to ensure marketing programs follow established standards and best practices. • Establish KPI frameworks, reporting baselines, scorecards, and dashboards that provide visibility into marketing performance. • Analyze campaign and operational performance data, identifying trends, opportunities, and recommendations for improvement. • Create and maintain reporting cadences that support accountability, performance monitoring, and business decision-making. • Support UAT and campaign testing activities to ensure requirements are accurately implemented and validated prior to launch. • Conduct audits of marketing processes, campaign configurations, documentation, and reporting practices. • Identify opportunities to improve quality, efficiency, scalability, and operational effectiveness. • Document optimization initiatives, testing methodologies, governance processes, and operational standards. • Partner with stakeholders to implement continuous improvement initiatives and support marketing automation best practices.

🎯 Requirements

• 3+ years of experience in Marketing Operations, Marketing Automation, Lifecycle Marketing, CRM Operations, Email Marketing, Campaign Optimization, or related disciplines. • Experience supporting email marketing and customer lifecycle programs. • Experience performing campaign validation, testing activities, deployment readiness reviews, or UAT processes. • Experience developing dashboards, scorecards, KPI frameworks, and performance reporting. • Strong analytical skills with the ability to translate data into actionable business recommendations. • Experience working cross-functionally with marketing, analytics, technology, and business stakeholders. • Exceptional attention to detail and strong organizational skills. • Excellent verbal and written English communication skills. • Ability to work independently, manage multiple priorities, and drive initiatives forward with minimal supervision.

🏖️ Benefits

• Flexible schedule with limited after-hours meeting expectations