Marketing Operations – Optimization Specialist

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Assurant

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1892

💸 Finance

👥 B2C

💰 Post-IPO Debt on 2023-02

Finance • Insurance • B2C

Assurant is a global company specializing in providing consumer-centric support and protection services. With a presence in over 21 countries across regions like North America, Europe, Latin America, and Asia-Pacific, Assurant helps over 300 million consumers through services like technology protection, claims resolution, and financial services. The company emphasizes innovation, remote work opportunities, and global collaboration, with teams skilled in technology, claims, customer service, and finance. Assurant offers a competitive benefits package and is committed to equal employment opportunities and work-life balance.

📋 Description

• Perform quality assurance reviews for customer communications, lifecycle marketing programs, and digital marketing initiatives. • Validate content, links, personalization, audience selections, dynamic content, rendering, accessibility, and deployment readiness. • Identify, document, and resolve quality issues prior to campaign deployment. • Develop, manage, and maintain testing roadmaps, optimization calendars, and experimentation programs supporting marketing performance objectives. • Analyze trends and provide insights that support data-driven decision-making. • Conduct audits of marketing programs, campaign configurations, tracking parameters, documentation, workflows, and operational processes. • Partner with campaign managers, lifecycle marketers, analytics teams, and marketing technology stakeholders to improve operational effectiveness.

🎯 Requirements

• Bachelor's degree in Computer Science, Marketing, Information Systems, Business Administration, Communications, or equivalent work experience. • Minimum of 3 years of experience supporting marketing operations, email marketing, campaign management, quality assurance, analytics, digital marketing, or related disciplines. • Experience performing quality assurance reviews and validation activities within marketing or digital environments. • Experience creating reports, dashboards, scorecards, and performance tracking frameworks. • Experience supporting testing programs, campaign optimization efforts, and continuous improvement initiatives. • Experience working with campaign tracking methodologies, UTM parameters, and digital analytics practices. • Experience collaborating across multiple stakeholder groups and managing competing priorities.

🏖️ Benefits

• Health insurance • Professional development opportunities