Demand Generation Manager

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🕒 July 16

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Astra

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2016

💳 Fintech

🤝 B2B

🔌 API

Fintech • B2B • API

<Astra> Astra is a Payments Cloud platform that provides a vertically integrated, compliance-first solution for instant money movement across multiple payment rails (ACH, RTP, FedNow, Visa Direct, Mastercard Move). It centralizes processing plus KYC/AML, fraud screening, ledgering, reconciliation, disputes, and treasury behind a single API so businesses can launch payouts, instant funding, and accelerated bank transfers without building or maintaining a payments stack. Astra targets developer-led teams and platforms, enabling fast time-to-market, intelligent routing, and configurable payment workflows for B2B customers via one integration.

📋 Description

• Plan and run multi-channel demand campaigns, including paid social, LinkedIn, organic, email, and field, that convert Astra's content and positioning into qualified pipeline. • Build and manage a tier-one target account program, coordinating account-level campaigns and personalized outreach in partnership with sales. • Help evaluate, select, and build out the marketing tools and systems we need as the function scales, including automation and reporting. • Track and report on marketing-sourced pipeline, conversion rates, and cost per opportunity, and use that data to prioritize where to invest next. • Partner with Product Marketing to turn existing whitepapers, ebooks, case studies, and partner content into campaigns that drive measurable demand. • Test new channels, offers, and messaging angles, and scale what works while retiring what doesn't.

🎯 Requirements

• 3-5 years of demand generation or growth marketing experience, ideally at a fast-growing B2B SaaS or fintech company. • Experience running account-based marketing programs, including account selection and coordinated multi-channel campaigns. • Strong campaign copywriting skills, able to write ad copy, nurture emails, and social posts that convert. • CRM proficiency, including building nurture workflows, campaign reporting, and pipeline tracking. • Comfort evaluating, selecting, and standing up new marketing tools and systems as the function scales, not just working within an existing stack. • Proven ability to build and report on a pipeline funnel, from campaign through to marketing-sourced opportunity. • Deep understanding of B2B buyer journeys, with a track record of building repeatable, scalable demand engines. • Experience working cross-functionally with sales to align campaigns to pipeline goals. • Bachelor's degree in Marketing, Business, Communications, or a related field

🏖️ Benefits

• Competitive compensation with equity in a growing fintech company. • Remote-first culture with flexible working arrangements • Small team, big impact — your work directly supports Astra’s ability to scale responsibly • Professional growth in a high-impact role, with the autonomy to run demand and ABM and sharpen your craft as the function scales. • Mission-driven — build infrastructure that powers financial innovation while meeting the highest regulatory standards