Head of Performance and Operations

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Athena Growth Marketing

WebsiteLinkedInAll Job Openings

11 - 50 employees

📣 Marketing

🤝 B2B

☁️ SaaS

Marketing • B2B • SaaS

Athena Growth Marketing is a specialized growth operations company that builds integrated marketing and sales systems for home service contractors across the United States. Athena combines local lead generation (Meta ads, Google Local Services Ads, local SEO), CRM setup and automation, a bilingual call center (human reps plus Athena Voice AI for after-hours), websites/landing pages, and reporting/optimization into a single platform focused on converting leads into booked estimates. They serve trades like roofing, remodeling, painting, flooring, gutters and other home service providers, emphasizing speed-to-lead, follow-up automation, pipeline visibility, and measurable cost per booked estimate. The company positions itself as more than an agency — installing a repeatable growth system and staying accountable to booked estimates rather than vanity metrics.

📋 Description

• Lead Athena's performance operation, overseeing people, clients, projects, KPIs and deliverables. • Manage and develop professionals across paid media, design, copywriting, social media, account management and operations. • Establish and run management rituals, progress meetings, one-on-ones, feedback sessions, performance reviews and development plans. • Set targets and monitor KPIs such as CAC, LTV, ROAS, ROI, CPL, CPA, conversion rate, retention and profitability. • Review paid media strategies and provide technical guidance to the team on acquisition, conversion, tracking and optimization decisions. • Ensure strategies are aligned with each client’s business objectives, not just platform metrics. • Organize processes, responsibilities, SLAs and workflows to reduce bottlenecks and improve operational productivity. • Build dashboards and monitoring mechanisms that provide clarity and predictability on the company’s and clients’ performance. • Monitor the team’s operational capacity, distribute workloads sustainably and identify hiring or reorganization needs. • Participate in strategic client meetings, especially during planning, results presentations, misalignments or account recoveries. • Identify operational risks, performance issues and improvement opportunities before they impact client experience. • Take part in hiring, onboarding, development and, when necessary, offboarding of team members. • Make operational decisions autonomously, reducing the founder’s dependence on day-to-day management. • Work with Athena’s leadership to define priorities, goals, organizational structure and growth plans.

🎯 Requirements

• Minimum of five years’ experience in digital marketing, performance, growth or related areas. • Experience in a marketing agency or environments handling multiple accounts and simultaneous projects. • Hands-on experience leading marketing, performance or operations teams. • Technical knowledge of Meta Ads, Google Ads, Google Analytics, Google Tag Manager, Looker Studio, pixels, tracking, events and conversions. • Ability to analyze acquisition funnels and identify improvement opportunities in media, offer, creatives, landing pages and commercial processes. • Experience with metrics-driven management, goal setting, SLAs, processes, dashboards and action plans. • Ability to prioritize, delegate responsibilities and follow execution without centralizing all decisions. • Confidence to give feedback, enforce accountability, conduct difficult conversations and make autonomous decisions. • Strong communication skills and the ability to present strategies, analyses and results clearly to clients and the team. • Analytical, organized, proactive and solution-oriented profile.

🏖️ Benefits

• Bonus • Career development plan • English classes