Associate Director, Email

Job not on LinkedIn

🕒 May 11

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Authentic

11 - 50 employees

🤝 Non-profit

🤝 B2B

Marketing • Non-profit • B2B

Authentic is a digital marketing and fundraising agency dedicated to creating lasting and inclusive change. They collaborate with clients to build award-winning online programs and fundraising campaigns tailored for purpose-driven causes. Authentic has raised over $562 million for progressive campaigns and non-profit organizations through strategic, ethical, and effective online fundraising. They specialize in digital paid media, creative content, logo and branding, and mobile messaging, aiming to engage audiences and drive impactful results. The agency is recognized for its diverse team and its success in helping clients achieve high win rates in electoral campaigns.

📋 Description

• Serve as email lead on several complex client accounts — developing and explaining email strategy, communicating with the client, setting content calendars and goals, writing compelling emails, managing client approvals, executing email production, analyzing results, and optimizing based on performance and client feedback • Manage employees and managers, if needed, within the department and contribute to making improvements to the department. That includes conducting reviews, being responsible for employees’ development, making recommendations about raises/promotions, discipline, etc. • Provide input and advice on management related matters, including creating and amending processes, maximizing efficiency across the team, and more • Build creative data-informed email strategies that generate strong results in rapid response moments, while also setting programs up for long-term success — coming up with “out of the box” ideas to set programs apart • Help direct reports build their own experience contributing to or managing account strategy • Regularly work independently while also helping provide support across the team, sharing best practices with direct reports and the wider team, while helping with coverage as needed • Ensure all content is rooted in the authentic and honest voice of the client, and that each program is unique to each client • Use email CRMs and online platforms to produce emails and track results • Develop and deliver professional reports, projections, and memos for clients • Regularly A/B test topics and tactics across clients, while remaining on top of digital trends and tools, ensuring we are proactive in innovating for our clients • Effectively manage client communication and expectations across multiple programs • Work collaboratively with company leadership, strategists, other managers, and members of the paid media, measurement and analytics, and content teams to develop holistic strategies to maximize results across clients • Help lead the team’s work to integrate new technology into workflows • Proofread and help fact check content before it goes to the client or to supporters • Brainstorm creative email ideas for clients and contribute to a collaborative team culture • Regularly work independently while also helping provide support across the team, sharing best practices and helping with coverage as needed • Respond to news in real-time as needed, by drafting and producing rapid messages in response to fast-breaking news • Perform additional responsibilities as requested

🎯 Requirements

• Experience and demonstrated success managing multiple employees while simultaneously running successful digital fundraising programs • Ability to advise and act as a skilled, trusted manager who can train and mentor other managers • Advanced knowledge of digital strategy and email fundraising • Deep knowledge of email best practices including theories of change, creative writing, A/B testing, error-free copywriting, and email formatting • Excellent written and verbal communication skills, time management and attention to detail • Demonstrated experience "thinking outside the box" and finding creative solutions to complex problems • Ability to handle multiple challenging tasks at once and meet tight deadlines as needed • Proficiency in using G-Suite tools including shared Google Drive, Google Sheets, and Google Docs • Proficiency in HTML coding • Thorough understanding of and experience using progressive tools, including ActBlue, NGP, EveryAction, Action Network, ActionKit, and more • Experiencing reading and analyzing data - and using that to inform decision-making • Willingness to contribute to a collaborative team culture • Committed to getting things right - pays close attention to detail and doesn’t stop trying • Experience managing an email program and explaining strategy to stakeholders is required.

🏖️ Benefits

• 100% employer covered health insurance • 401K with employer contribution • Flexible vacation and sick leave • Generous paid parental leave & dependent care benefits • Flexible telecommute and remote work policies • Monthly phone reimbursement • Wellness benefits • Mental health benefits • Commuter benefits • Home office stipend or local hot desk • Student loan repayment assistance • And more!

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