Director – Experiential Marketing

Job not on LinkedIn

🕒 May 21

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Logo of Automattic

Automattic

1001 - 5000 employees

Founded 2005

🌐 Web 3

🤝 Non-profit

💰 Funding Round on 2021-05

Web 3 • Software • Non-profit

Automattic is a leading company focused on making the web a better place by offering a variety of web services and tools. They provide platforms such as WordPress. com for creating blogs and websites, Tumblr for connecting users with shared interests, Day One for journaling, and WooCommerce for online selling. Additionally, Automattic offers tools like Jetpack for enhancing the safety, growth, and speed of websites, Akismet for spam filtering, and various apps for mobile site management. They also contribute to non-profit and open source projects, including WordPress. org, and provide enterprise-level WordPress solutions with WP VIP. With a focus on openness and freedom, Automattic aims to empower users by leveraging the web for global connectivity and expression.

📋 Description

• Lead the strategy, execution, and measurement of WordPress VIP’s global portfolio of in-person events. • Partner closely with Sales, Customer Success, Partnerships, and Marketing. • Own the pipeline contribution strategy for every assigned event. • Design event programs with a clear path to sourced pipeline. • Track and report on SAOs sourced, pipeline influenced, and deals accelerated. • Own end-to-end project management for assigned events. • Develop the full event marketing plan. • Report on pipeline impact, attendance vs. goals, and ROI after every event.

🎯 Requirements

• 7+ years of B2B event marketing experience • Proven track record connecting event activity to pipeline • Experience managing both the operational and marketing sides of events • Strong grasp of demand generation principles • Excellent project management instincts • Skilled communicator • Experience with Salesforce and marketing automation platforms • Comfortable with regular travel for on-site event execution (up to 25% of your time).

🏖️ Benefits

• open vacation policy • competitive salary

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