Programmatic Marketing Consultant

🕒 May 19

🤠 Texas – Remote

🤠 Texas – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Right Side Up

WebsiteLinkedInAll Job Openings

51 - 200 employees

🤝 B2B

🛍️ eCommerce

Marketing • B2B • eCommerce

Right Side Up is a strategic marketing growth agency offering tailored solutions and marketing expertise for companies across different stages of business growth, including early stage startups, high-growth companies, and enterprise organizations. The company specializes in a diverse range of marketing services such as growth and marketing strategy, paid social and search, B2B advertising, affiliate marketing, SEO, lifecycle marketing, content marketing, influencer marketing, and more. Right Side Up sets itself apart by providing flexible agency teams, freelancers, and full-time employees tailored to meet the specific needs of their clients, ensuring rapid talent turnaround and no long-term contract commitments. Their innovative approach leverages deep marketing experience and proprietary technology to deliver impactful and customized growth strategies.

📋 Description

• Own hands-on strategy and execution across DV360, YouTube, display, video, and programmatic buying channels • Manage campaign setup, optimization, pacing, targeting, inventory sourcing, and budget allocation • Lead open exchange buying, PMP setup, deal ID management, and broader inventory strategy • Improve and standardize buying workflows across display and video channels • Partner with analytics, ad ops, creative, product, and growth teams to improve measurement and campaign performance • Build scalable media buying infrastructure and establish programmatic best practices • Align display and video buying with broader app acquisition and growth goals • Monitor performance trends, troubleshoot platform issues, and communicate clear optimization recommendations

🎯 Requirements

• 5–8+ years of experience in programmatic media buying, performance marketing, or digital acquisition • Deep hands-on expertise across DV360, YouTube, display, video, PMP buying, and deal ID management • Strong understanding of programmatic infrastructure, exchange buying, inventory sourcing, and platform operations • Experience managing large-scale programmatic and video acquisition budgets • Experience operating directly in-platform, not only through managed-service or agency-led structures • Strong analytical and operational mindset with experience optimizing complex media buying programs • Familiarity with mobile app acquisition and MMPs like AppsFlyer, Kochava, or Adjust • Prior experience with consumer technology, mobile app, marketplace, or similarly sophisticated growth environments • Strong communication skills and comfort working cross-functionally • Ability to operate independently in fast-paced, evolving environments with both strategic and executional ownership