Senior Programmatic Media Buyer

🕒 May 19

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Gray Media

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1897

📱 Media

👥 B2C

Media • B2C

Gray Media is a U. S. -based broadcast and digital media company that owns and operates a portfolio of television and digital brands. Its properties and divisions include local news and sports networks (Gray Sports Networks, Raycom Sports), digital publishing (Gray Digital Media, InvestigateTV, Live Assembly), production studios (PowerNation Studios), food/media brand (Tupelo Honey), and partnerships with Telemundo. The company offers advertising opportunities, investor relations and community-focused local storytelling across broadcast and online platforms.

📋 Description

• Leverage your expertise to develop complex campaigns within The Trade Desk and other DSPs to achieve desired results • Manage budgets and bid strategies to maximize performance • Provide internal and client-facing insights on digital campaign performance and reporting • Drive new ideas and execution to improve the performance of campaigns, including account structure, bidding strategy, ad format, and audience targeting • Ensure campaigns' KPIs are met and within budget requirements, tracking costs and ROI • Contribute to building and analyzing reports on campaign success, developing a summary for sales teams to utilize in current and future opportunities • Help team members with troubleshooting and communication

🎯 Requirements

• 3+ years of digital marketing experience in DSPs across display, video, audio, DOOH, Streaming TV, Omnichannel, and gaming • The Trade Desk Edge Academy is preferred, along with experience in Koaki • Demonstrated ability to create analyses that move beyond an explanation of “What happened” to “why it happened” and then to “what should be done”. • Excel power user (pivot tables, vlookup, index match, charts, etc • Experience with Google Analytics, pixel creation and implementation, and Google Tag Manager. • Team Player • Thrives in a high-volume, fast-paced environment • Ability to meet multiple deadlines in a deadline-driven environment

🏖️ Benefits

• Comprehensive Medical(Rx), Dental, and Vision Coverage • Health Savings Account with Company contributions • Flexible Spending Account • Employer-paid life and disability benefits • Paid parental leave benefits • Adoption and Surrogacy Benefits • 401(k) Plan, including matching and profit-sharing contributions • Employee Assistance Program • Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage • Paid Time Off, including Relocation PTO