Senior Marketing Manager, Demand Gen

🕒 May 19

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Tonic.ai

WebsiteLinkedInAll Job Openings

51 - 200 employees

🤖 Artificial Intelligence

📋 Compliance

💰 $35M Series B on 2021-09

Software development • Artificial Intelligence • Compliance

Tonic. ai is a company that provides software solutions for data security and test data management. They specialize in generating realistic synthetic data to safely test and develop applications without using sensitive real data. Their products focus on data de-identification, data masking, and synthesis, making it easier for engineers to create development environments that mirror production conditions. Tonic. ai also integrates with various relational and NoSQL databases, supporting AI development by transforming unstructured data into safe, usable formats. They cater to industries like healthcare and financial services with compliance needs such as HIPAA and GDPR.

📋 Description

• Own the top of our funnel; from first impression to signed-up user. • Manage paid channels, email marketing, and ABM execution. • Measure against the pipeline and paid conversions your programs produce. • Write ads, run Clay workflows, launch campaigns, and optimize them. • Run experiments and request necessary assets, support, or budget. • Google Ads management: search campaigns for all products. • Manage paid social: channels include LinkedIn, Meta, Reddit, etc. • Coordinate acquisition email sequences targeting prospects. • Run account-based campaigns and direct mail to high-intent segments. • Test creative, list, and offer combinations with measurable response tracking. • Document test-and-learn results for the marketing team.

🎯 Requirements

• 4–7 years in demand generation, growth marketing, or acquisition-focused roles • AI-native operator - you use AI tools daily to move faster, automate repetitive work, generate creative variants, and unblock yourself without waiting on resources. • Direct experience with acquisition for a PLG (product-led growth) or freemium motion • Hands-on experience with Google Ads and LinkedIn Campaign Manager; you build and manage campaigns yourself, not through an agency • Experience running email marketing programs, including copy, sequencing, and deliverability • ABM experience - you understand account selection, multi-threading, and what it takes to get an account to engage • Familiarity with Clay, Apollo, or similar enrichment/sequencing tools is a strong plus • You've worked at a B2B SaaS startup. You know what it means to operate without a fully built infrastructure and figure things out as you go. • You're comfortable being held to pipeline numbers, not just activity metrics. • Strong enough writer to own your own ad copy and email copy without a copywriter on every asset.

🏖️ Benefits

• Offers Equity • Offers Bonus