Vice President, Marketing and Communications

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Availity

1001 - 5000 employees

Founded 2000

⚕️ Healthcare Insurance

☁️ SaaS

🔌 API

💰 Secondary Market on 2021-07

Healthcare Insurance • SaaS • API

Availity is a leading health information network that connects payers, providers, and technology partners in the healthcare industry. By facilitating over 13 billion clinical, administrative, and financial transactions annually, Availity streamlines payer-provider collaboration and enhances patient care through an integrated provider engagement platform. The company's solutions leverage artificial intelligence and interoperability to automate processes such as prior authorizations, revenue cycle management, and payment accuracy, ultimately reducing costs and improving efficiency across the healthcare ecosystem.

📋 Description

• Defining and leading an integrated, enterprise-wide, market-facing marketing and communications strategy aligned to growth objectives and long-term value creation • Translating business priorities into clear, executable roadmaps with defined ownership, outcomes, and ROI • Positioning Availity as a category leader through differentiated positioning, thought leadership, and market-shaping narratives • Leading omnichannel engagement anchored in high-quality content creation • Championing the adoption of AI, automation, and advanced marketing technologies • Identifying and scaling high-impact automation opportunities • Establishing a rigorous operating system with clear metrics, dashboards, and performance visibility across all marketing functions • Designing high-impact engagement strategies (including events and experiences) that drive pipeline velocity and deepen relationships • Overseeing end-to-end strategy and execution across Marketing • Partnering with the Go-To-Market team on strategy, positioning, and messaging to support product growth

🎯 Requirements

• 12+ years of progressive marketing leadership experience • Proven success driving measurable growth in complex environments • Expertise across product marketing, digital, brand, and communications • Demonstrated ability to build AI-enabled, high-performing marketing organizations • Strong track record of leading transformation, scaling teams, and improving operational efficiency • Strong executive presence with experience influencing senior stakeholders and Boards • Well-versed in evolving marketing trends and competitive strategies in the technology landscape • Strong grasp of end-to-end product lifecycle and its alignment to go-to-market success • In-depth knowledge of market intelligence and competitive positioning • Healthcare industry exposure preferred

🏖️ Benefits

• Generous HSA company contribution • Healthcare benefits • Vision and dental benefits • 401k match program • Unlimited PTO for salaried associates + 9 paid holidays • Education reimbursement • Paid parental leave for both moms and dads • Gym membership reimbursement up to $250/year

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