Director, Social Strategy – Pharma Agency

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🗽 New York – Remote

🗽 New York – Remote

💵 $120k - $155k / year

⏰ Full Time

🔴 Lead

👔 Director

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Avalere

WebsiteLinkedInAll Job Openings

201 - 500 employees

⚕️ Healthcare Insurance

☁️ SaaS

Healthcare Insurance • Consulting • SaaS

Avalere is a healthcare consulting firm founded in 2000, partnered with leading life sciences companies, health plans, providers, and investors. It provides objective analysis, balanced insights, and innovative, data-driven solutions to complex healthcare challenges. Avalere specializes in services such as market access, HEOR, patient-centered research, implementation science, evaluation, and due diligence. It operates as part of Avalere Health, dedicating efforts to help clients in the life sciences, health plans, providers, and private equity sectors to anticipate and adapt to industry trends. The firm offers insights into federal and state healthcare policies and aids clients in adapting to changes in the legislative and regulatory environment.

📋 Description

• Lead cross-platform social strategy across patient and HCP audiences • Serve as Avalere’s subject matter expert on social engagement, platform trends, and emerging opportunities • Develop strategic recommendations for organic and paid social as part of integrated campaign planning • Identify relevant social platforms, audience behaviors, content formats, and engagement trends to inform campaign direction • Develop and lead influencer, KOL, DOL, and ambassador strategies aligned to brand and audience objectives • Recruit, evaluate, and manage KOLs, DOLs, patient ambassadors, and creator/influencer partners for social engagement initiatives • Partner with Account, Strategy, Media, Analytics, and external vendors to align social strategy with campaign objectives • Present social recommendations, strategic POVs, and platform opportunities to internal stakeholders and clients • Translate social insights and performance trends into actionable recommendations and future planning considerations • Drive social-first thinking across campaign ideation, planning, optimization, and innovation • Help establish scalable social processes, best practices, and strategic frameworks across the organization • Mentor and guide junior social team members as the function expands

🎯 Requirements

• 8–10+ years of experience in social strategy, digital marketing, integrated media strategy, or social media planning • Experience developing cross-platform social strategies for brands, ideally within healthcare, pharmaceutical, or other regulated industries • Strong understanding of organic and paid social ecosystems, platform trends, content formats, and audience engagement behaviors • Experience developing or managing influencer, ambassador, KOL, or DOL programs • Experience advising clients and presenting strategic recommendations in client-facing settings • Ability to translate social opportunities, performance insights, and audience behavior into clear strategic direction • Experience working collaboratively across account, strategy, media, analytics, and vendor teams • Familiarity with healthcare and pharmaceutical marketing dynamics is preferred • Proven ability to balance strategic leadership with hands-on execution

🏖️ Benefits

• 401K plan with employer match contribution up to 4% • Life insurance • Disability coverage • Medical, dental, and vision plans • Flexible working arrangements, including hybrid and remote work • 20 vacation days • 1 personal well-being day • 9 public holidays • End-of-year holidays • Early Summer Friday finish in June, July, and August • Free counselling through employee assistance program • Personalized health support • Enhanced maternity, paternity, family leave, and fertility policies • Continuous opportunities to professionally develop with on-demand training and global mobility