Senior Director, Brand Strategy

Job not on LinkedIn

🕒 February 20

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Avalere

201 - 500 employees

⚕️ Healthcare Insurance

☁️ SaaS

Healthcare Insurance • Consulting • SaaS

Avalere is a healthcare consulting firm founded in 2000, partnered with leading life sciences companies, health plans, providers, and investors. It provides objective analysis, balanced insights, and innovative, data-driven solutions to complex healthcare challenges. Avalere specializes in services such as market access, HEOR, patient-centered research, implementation science, evaluation, and due diligence. It operates as part of Avalere Health, dedicating efforts to help clients in the life sciences, health plans, providers, and private equity sectors to anticipate and adapt to industry trends. The firm offers insights into federal and state healthcare policies and aids clients in adapting to changes in the legislative and regulatory environment.

📋 Description

• Oversee synthesis of market, competitor, and audience intelligence into compelling implications & narratives that drive decision-making • Proactively anticipate market shifts, competitive dynamics, and customer behaviour changes to evolve brand strategy accordingly • Champion the voice of the customer, consolidating market research and insights to ensure the brand strategy reflects unmet needs and motivations • Inform and aid in the development of brand strategy foundation including brand positioning, messaging strategy, competitive strategy and more • Partner with engagement strategy to ensure alignment of all creative and activation outputs • Partner closely with Creative, Account, Scientific, and Engagement teams to ensure seamless strategy integration

🎯 Requirements

• Bachelor’s degree in Marketing/Advertising, Communications, Psychology, Anthropology, Sociology, Statistics • 7+ years’ experience in a healthcare/pharmaceutical advertising agency environment • Relevant category experience • Experience with patient pharmaceutical marketing • Understands the pharmaceutical & healthcare industries • Skilled in leading strategic planning discussions and collaboration sessions • Strong synthesis skills and analytical rigor • Skilled in bringing new ideas to the table, leveraging data and insights • Proven success selling strategic ideas and recommendations • Skilled in developing and delivering high quality, compelling client presentations • Excellent communication and writing skills

🏖️ Benefits

• You will receive a 401K plan with an employer match contribution up to 4% (immediately vested) • Life insurance • Disability coverage • Medical, dental, and vision plans • Flexible working arrangements including hybrid and remote work • Option to work from anywhere across the globe two weeks each year • 20 vacation days plus one personal well-being day • 9 public holidays • Gifted end-of-year holidays • Early Summer Friday finishes in June, July, and August • Free counselling through employee assistance program • Personalized health support • Enhanced maternity, paternity, and family leave policies • Continuous opportunities for professional development with on-demand training

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