VP, Engagement Strategy

Job not on LinkedIn

🕒 June 3

🇺🇸 United States – Remote

💵 $170k - $205k / year

⏰ Full Time

🔴 Lead

👔 Vice President

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Avalere

WebsiteLinkedInAll Job Openings

201 - 500 employees

⚕️ Healthcare Insurance

☁️ SaaS

Healthcare Insurance • Consulting • SaaS

Avalere is a healthcare consulting firm founded in 2000, partnered with leading life sciences companies, health plans, providers, and investors. It provides objective analysis, balanced insights, and innovative, data-driven solutions to complex healthcare challenges. Avalere specializes in services such as market access, HEOR, patient-centered research, implementation science, evaluation, and due diligence. It operates as part of Avalere Health, dedicating efforts to help clients in the life sciences, health plans, providers, and private equity sectors to anticipate and adapt to industry trends. The firm offers insights into federal and state healthcare policies and aids clients in adapting to changes in the legislative and regulatory environment.

📋 Description

• Lead end-to-end engagement strategy across key accounts, owning direction, quality of output, and overall impact • Translate brand strategy into omnichannel engagement plans, activation strategies, experience maps, content matrices, and channel-specific content guidance • Lead engagement planning, activation, and measurement across patient journeys, ensuring strategies are grounded in audience needs, behaviors, and decision-making pathways • Develop brand ecosystem and experience strategies that define how touchpoints, content, and channels work together across the full engagement journey • Partner cross-functionally with Brand Strategy, Creative, Medical/Scientific, Media, Account, Analytics, and other teams to integrate strategy and bring engagement plans to life • Apply platform, channel, and performance insights to optimize activations against defined success metrics • Identify growth opportunities and innovative engagement approaches that improve audience connection, brand affinity, and business impact • Manage, mentor, and develop senior and junior strategists, providing clear direction and feedback

🎯 Requirements

• 8+ years of experience in engagement strategy, digital strategy, omnichannel strategy, experience planning, or related strategy roles, preferably within healthcare, pharma, life sciences, or a highly regulated industry • Proven ability to independently lead engagement strategy across complex accounts, including setting direction, guiding clients, and owning deliverables from start to finish • Experience developing engagement strategies, omnichannel plans, brand ecosystems, experience maps, activation briefs, content matrices, and channel-specific content strategy • Experience applying audience and behavioral insights, including segmentation, personas, channel behaviors, engagement patterns, platform insights, and decision-making pathways • Skilled at translating strategic inputs into actionable engagement plans that connect messaging, content, tactics, and channels across the patient experience • Collaborative cross-functional leader with the ability to partner effectively across disciplines and guide teams toward aligned outcomes • Comfortable operating with autonomy, managing ambiguity, leading client discussions, and maintaining accountability for engagement quality, performance, and client impact

🏖️ Benefits

• You will receive a 401K plan with an employer match contribution up to 4% (immediately vested) • Life insurance • Disability coverage • Medical, dental, and vision plans • Flexible working arrangements including hybrid and remote work • Option to work from anywhere across the globe two weeks each year • 20 vacation days plus one personal well-being day • Recognise 9 public holidays • Gifted end-of-year holidays • Early Summer Friday finish in June, July, and August • Free counselling through our employee assistance program • Personalized health support • Enhanced maternity, paternity, family leave, and fertility policies • Continuous opportunities for professional development with on-demand training • Support for global mobility opportunities