Digital Marketing Specialist

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Axis Communications

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1984

🔐 Security

📡 Telecommunications

☁️ SaaS

Security • Telecommunications • SaaS

Axis Communications is a company that specializes in providing innovative solutions for network video surveillance, audio, and access control systems. It is known for offering end-to-end security solutions that aim to create a smarter, safer world through cutting-edge technologies like edge-based analytics, AI-powered object recognition, and advanced cybersecurity measures. Axis delivers scalable, IP-based products that are easy to integrate into existing infrastructures, catering to various industries including healthcare, transportation, and retail. The company's portfolio includes network cameras, intercoms, audio systems, and body-worn solutions, supported by software tools and professional services that enhance customer experience and security effectiveness.

📋 Description

• Own and drive impactful digital marketing campaigns across the MEA region • Mapping customer journeys, creating campaigns, and optimizing conversion rates • Designing and monitoring email campaigns and ensuring efficient data flow between platforms • Coordinating with the EMEA marketing team to execute localized campaigns • Developing integrated demand generation campaigns across digital channels and tracking performance • Measuring campaign performance, providing insights, and optimizing conversion rates • Creating dashboards and reports for marketing decisions and supporting lead generation optimization • Managing the marketing automation platform, creating templates, and training teams • Evaluating market needs, researching trends, and ensuring compliance with data privacy regulations • Developing and executing the MEA Account-Based Marketing strategy • Collaborating with key account managers to create customized marketing plans and optimize campaigns

🎯 Requirements

• 6+ years of digital marketing or demand generation experience • Hands-on experience with Salesforce/Pardot (certified is a plus) • Strong understanding of customer journeys, lead nurturing, and digital metrics • Solid knowledge of Google Ads, LinkedIn Campaign Manager, and other digital tools • Excellent project management and organizational skills • Ability to collaborate with cross-functional and regional teams • Excellent communication in English

🏖️ Benefits

• International, innovative, and people-focused company • Opportunities to grow, contribute, and make an impact