Marketing Manager

🔥 1 minute ago

🇳🇱 Netherlands – Remote

⏰ Full Time

🟠 Senior

🔴 Lead

🎡 Marketing

👻 Ghost score 10%

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Axon

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1993

💼 Consulting

🎖️ Defense

🏭 Manufacturing

Consulting • Defense • Manufacturing

Axon is a company dedicated to advancing public safety through innovative technology solutions. It offers a wide range of products and services, including smart weapons such as TASER devices designed for law enforcement and civilian use, body-worn cameras for capturing real-time video evidence, and software solutions for evidence management and situational awareness. Axon also provides VR training to prepare officers for real-life scenarios and drone solutions for tactical support. The company primarily serves law enforcement, federal agencies, corrections, fire, EMS, and other public safety sectors, aiming to create safer communities with their comprehensive safety ecosystem. Axon is committed to responsible innovation and reducing gun-related incidents between police and the public.

📋 Description

• Act as a market expert using research, competitive intelligence, and customer insights to position Axon’s offerings • Lead marketing strategy development and execution for the Benelux and Nordic markets, adapting to country-specific needs • Increase awareness, shift perception in policing markets, and create pipeline for Axon’s product portfolio • Monitor public safety trends, regulations, and local public affairs landscapes • Produce marketing performance reports and own metrics including event ROI, advertising and sponsorship return, lead progression, and pipeline influence • Develop and execute PR and public affairs campaigns with agency partners • Manage Axon’s reputation, crisis response, media placements, and brand visibility • Coordinate consistent messaging with corporate communications and support government affairs initiatives • Plan and execute in-person, hybrid, and webinar events • Create integrated campaigns including case studies, video, digital campaigns, and public relations • Manage regional online brand presence and develop creative audience approaches • Track ROI, engagement, and audience feedback to optimize campaigns and events • Provide go-to-market and competitive positioning insights for sales • Create sales enablement assets, playbooks, and content • Develop cross-sell and upsell strategies with sales • Coordinate media outreach, co-marketing, and customer references with agencies • Build internal relationships for product launches, localized content, and sales support • Align PR, public affairs, and external communications teams across regions

🎯 Requirements

• Bachelor's degree or equivalent practical experience • 7+ years of marketing experience, ideally at a public safety, SaaS or technology company • Experience developing and executing marketing strategies and managing external or in-house agencies • Expertise in digital/growth marketing, events and public relations or public affairs • Excellent interpersonal skills with the ability to speak and write English fluently • Experience working with customers in Northern Europe (Benelux, Nordics)

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