Digital Marketing Manager – Lead Generation Focus

🔥 39 minutes ago

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Bamboo Works

WebsiteLinkedInAll Job Openings

11 - 50 employees

📣 Marketing

📦 Logistics

💼 Consulting

Marketing • Logistics • Consulting

Bamboo Works is a company that specializes in providing remote staffing solutions for businesses around the world. They focus on sourcing high-quality remote talent that matches a business's specific needs, culture, and operational requirements. Bamboo Works offers services including digital marketing support, customer service, bookkeeping, accounting, and personal assistance. They provide tools like time and performance tracking software to enhance efficiency and transparency. The company prides itself on strategic local partnerships and meticulously curating bilingual talents to support their clients' operations effectively. Bamboo Works aims to save businesses time, energy, and money by streamlining recruitment processes and back-office management.

📋 Description

• Manage multiple client advertising accounts across Google Ads and Meta Ads • Plan, launch, monitor, and optimise lead-generation campaigns • Review performance data and identify high-impact optimisation opportunities • Build campaign strategies based on client goals, budget, audience, and funnel performance • Manage campaign structure, targeting, bidding, testing, and optimisation • Write or direct ad copy, campaign angles, and landing page recommendations • Brief designers or creative teams on required campaign assets • Explain performance data, improvements, and next steps • Support lead-generation strategy for home-services and B2B clients • Apply SEO understanding to landing pages, site structure, and AI search visibility • Ensure accurate tracking across Google Ads, Meta Ads, GA4, and related platforms • Monitor conversion performance, attribution, and funnel quality • Support reporting, dashboards, and campaign analysis • Identify drop-offs, inefficiencies, and opportunities to improve lead quality and conversion rates • Use AI tools to improve research, campaign planning, analysis, and productivity • Provide performance updates, recommendations, and next steps • Manage priorities across multiple accounts independently • Communicate with internal team members and clients as needed

🎯 Requirements

• 5–8+ years of digital marketing experience • Strong hands-on experience with Google Ads • Strong hands-on experience with Meta Ads • Proven experience managing lead-generation campaigns • Experience with service-based businesses, ideally home services or B2B companies • Strong understanding of paid media strategy, campaign structure, tracking and attribution, testing, and optimisation • Good SEO understanding, particularly landing pages, site structure, and AI search evolution • Strong knowledge of Google Analytics 4, Google Search Console, tracking and conversion setup • Experience with CRM systems such as HubSpot, GoHighLevel, or similar • Excellent written and spoken English communication skills • Experience working remotely and independently • Ability to manage multiple accounts simultaneously without heavy supervision • LinkedIn Ads experience (nice to have) • TikTok Ads experience (nice to have) • Agency experience (nice to have) • Experience with UK, US, or Western-market clients (nice to have) • Experience improving landing page conversion rates (nice to have) • Familiarity with dashboards, analytics, and attribution tools (nice to have) • Experience using AI tools within marketing workflows (nice to have)

🏖️ Benefits

• Fully remote work • Full-time engagement • Independent contractor arrangement • Working hours aligned with UK business hours