Salesforce Pardot Consultant – Marketing Cloud Account Engagement

🔥 8 minutes ago

🇦🇪 United Arab Emirates (UAE) – Remote

💵 $1.6k - $3k / month

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

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📋 Description

• Build, configure, test, and optimize marketing automation campaigns using Salesforce Marketing Cloud Account Engagement (Pardot) • Design and manage automated lead nurturing journeys and engagement programs • Configure segmentation lists, automation rules, completion actions, dynamic lists, and other Pardot automation functionality • Build and optimize lead scoring, grading, and qualification models • Develop forms, landing pages, email templates, and lead capture workflows • Create personalized and segmented B2B marketing campaigns • Support campaign tracking, attribution, and reporting within Pardot and Salesforce • Maintain data quality and accurate synchronization between Pardot and Salesforce CRM • Translate client marketing strategies and business requirements into scalable marketing automation solutions • Develop lead nurturing and lifecycle strategies • Configure lead routing, qualification, and marketing-to-sales handover processes • Troubleshoot automation, synchronization, campaign, and data issues • Perform QA and testing before campaigns and workflows go live • Build and optimize responsive email campaigns and templates • Support personalization and dynamic content • Develop landing pages and forms integrated with marketing campaigns • Apply HTML and CSS to customize emails, forms, and landing pages • Monitor campaign engagement and recommend performance improvements • Support field mapping, campaign attribution, segmentation, and lead management • Collaborate with Salesforce and technical specialists on complex integrations • Support integrations between Pardot, Salesforce CRM, and other marketing or business systems • Work directly with clients to understand marketing objectives, processes, and technical requirements • Explain technical concepts and recommendations to technical and non-technical stakeholders • Provide Pardot and marketing automation guidance and best practices • Collaborate with marketing, CRM, creative, product, and technical teams • Manage multiple client projects and priorities • Review existing Pardot environments and identify improvement opportunities • Stay current with Salesforce Marketing Cloud Account Engagement developments and B2B marketing automation best practices

🎯 Requirements

• 3+ years of hands-on experience with Salesforce Pardot / Marketing Cloud Account Engagement • Strong practical experience building and managing Pardot marketing automation campaigns • Experience with Engagement Studio, automation rules, completion actions, segmentation, and dynamic lists • Experience developing lead nurturing workflows and B2B customer journeys • Strong understanding of lead scoring, grading, qualification, and marketing-to-sales handover • Experience building and managing email campaigns, forms, landing pages, and lead capture processes • Experience integrating and working with Pardot and Salesforce CRM • Strong understanding of prospect data management, segmentation, synchronization, and data quality • Experience with campaign tracking, reporting, and marketing attribution • Good HTML and CSS skills for email and landing page customization • Strong understanding of B2B marketing automation and lead lifecycle management • Excellent troubleshooting and problem-solving skills • Strong communication skills with confidence working directly with clients and stakeholders • Ability to independently manage multiple campaigns, projects, and priorities • Experience with the broader Salesforce Marketing Cloud platform • Experience with Journey Builder, Automation Studio, Email Studio, or Contact Builder • Salesforce Pardot / Marketing Cloud Account Engagement certifications • Other relevant Salesforce certifications • Familiarity with APIs and integrations across the Salesforce and marketing technology ecosystem • Experience working in an agency, consultancy, or enterprise environment supporting multiple clients • Experience with more complex Salesforce CRM configurations and marketing-to-sales workflows • Familiarity with AMPscript, JavaScript, or SQL • Full-time, fully remote, independent contractor availability during AU working hours

🏖️ Benefits

• Fully remote work • Flexible autonomy, collaboration, continuous learning, and technical excellence • Diverse projects across multiple client environments • Direct client ownership and meaningful B2B marketing automation initiatives • Collaboration with experienced consultants and technical specialists • Opportunities to expand expertise across Salesforce CRM, marketing automation, integrations, and the broader Salesforce ecosystem

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