
1001 - 5000 employees
Founded 2004
🎮 Gaming
📚 Education
🌍 Social Impact
Gaming • Education • Social Impact
Roblox is an online platform that allows users to create and play games created by other users. It enables a community-driven environment for game development and social interaction, making it popular among both game creators and players. Roblox also provides resources for education and encourages creativity through its Creator Hub.
🔥 0 minutes ago
🗣️🇸🇦 Arabic Required
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1001 - 5000 employees
Founded 2004
🎮 Gaming
📚 Education
🌍 Social Impact
Gaming • Education • Social Impact
Roblox is an online platform that allows users to create and play games created by other users. It enables a community-driven environment for game development and social interaction, making it popular among both game creators and players. Roblox also provides resources for education and encourages creativity through its Creator Hub.
• Manage marketing engagement across the Middle East, North Africa and Türkiye (MENAT) • Design and execute a comprehensive GTM strategy for MENAT's diverse cultural, economic, and linguistic landscape • Identify high-growth clusters and navigate complex regulatory environments • Build a unified brand voice across multiple borders • Lead social, influencer, partner, and event marketing • Design a scalable marketing framework for Tier 1, Tier 2, and Tier 3 MENAT markets • Oversee transcreation and localization of marketing assets • Lead product launches across MENAT • Build community through influencer partnerships and localized channels including Instagram, TikTok, and LinkedIn • Collaborate with legal and policy teams on regulatory compliance and data privacy standards • Develop events and community initiatives across priority MENAT markets • Build partnerships with brands and NGOs and deepen engagement with creators and industry stakeholders
• 8+ years of marketing experience with a deep, pan-regional focus across MENAT • Proven ability to operate autonomously within a strategic framework, driving clear outcomes with minimal day-to-day oversight • Fluent Arabic speaker is required • Experience managing marketing efforts in highly fragmented environments across varying audience demographics, cultural perceptions, and MENAT economic climates • 5+ years in Consumer Tech • Deep understanding of the consumer journey, privacy-first user behaviors, mobile trends, and local trust barriers • Proven ability to advocate effectively for regional MENAT needs to a global/US-based HQ • Ability to drive growth and iterate quickly by being resourceful, analytical, and hands-on
• Extended orientation at HQ for a few weeks • Equal employment opportunities • Reasonable accommodations during the recruiting process for candidates with qualifying disabilities or religious beliefs
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