Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

🇦🇪 United Arab Emirates (UAE) – Remote

⏰ Full Time

🟠 Senior

🔴 Lead

🎡 Marketing

👻 Ghost score 10%

infoinfo

🗣️🇸🇦 Arabic Required

Apply Now
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Logo of Roblox

Roblox

1001 - 5000 employees

Founded 2004

🎮 Gaming

📚 Education

🌍 Social Impact

Gaming • Education • Social Impact

Roblox is an online platform that allows users to create and play games created by other users. It enables a community-driven environment for game development and social interaction, making it popular among both game creators and players. Roblox also provides resources for education and encourages creativity through its Creator Hub.

📋 Description

• Manage marketing engagement across the Middle East, North Africa and Türkiye (MENAT) • Design and execute a comprehensive GTM strategy for MENAT's diverse cultural, economic, and linguistic landscape • Identify high-growth clusters and navigate complex regulatory environments • Build a unified brand voice across multiple borders • Lead social, influencer, partner, and event marketing • Design a scalable marketing framework for Tier 1, Tier 2, and Tier 3 MENAT markets • Oversee transcreation and localization of marketing assets • Lead product launches across MENAT • Build community through influencer partnerships and localized channels including Instagram, TikTok, and LinkedIn • Collaborate with legal and policy teams on regulatory compliance and data privacy standards • Develop events and community initiatives across priority MENAT markets • Build partnerships with brands and NGOs and deepen engagement with creators and industry stakeholders

🎯 Requirements

• 8+ years of marketing experience with a deep, pan-regional focus across MENAT • Proven ability to operate autonomously within a strategic framework, driving clear outcomes with minimal day-to-day oversight • Fluent Arabic speaker is required • Experience managing marketing efforts in highly fragmented environments across varying audience demographics, cultural perceptions, and MENAT economic climates • 5+ years in Consumer Tech • Deep understanding of the consumer journey, privacy-first user behaviors, mobile trends, and local trust barriers • Proven ability to advocate effectively for regional MENAT needs to a global/US-based HQ • Ability to drive growth and iterate quickly by being resourceful, analytical, and hands-on

🏖️ Benefits

• Extended orientation at HQ for a few weeks • Equal employment opportunities • Reasonable accommodations during the recruiting process for candidates with qualifying disabilities or religious beliefs

Apply Now

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