Senior Digital Marketing Manager – Lead Gen

🕒 May 16

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Bamboo Works

WebsiteLinkedInAll Job Openings

11 - 50 employees

🎯 Recruiter

👥 HR Tech

🤝 B2B

Recruitment • HR Tech • B2B

Bamboo Works is a company that specializes in providing remote staffing solutions for businesses around the world. They focus on sourcing high-quality remote talent that matches a business's specific needs, culture, and operational requirements. Bamboo Works offers services including digital marketing support, customer service, bookkeeping, accounting, and personal assistance. They provide tools like time and performance tracking software to enhance efficiency and transparency. The company prides itself on strategic local partnerships and meticulously curating bilingual talents to support their clients' operations effectively. Bamboo Works aims to save businesses time, energy, and money by streamlining recruitment processes and back-office management.

📋 Description

• Manage multiple client advertising accounts across Google Ads and Meta Ads • Plan, launch, monitor, and optimise lead-generation campaigns • Review performance data and identify the highest-impact optimisation opportunities • Build campaign strategies based on client goals, budget, audience, and funnel performance • Manage campaign structure, targeting, bidding, testing, and optimisation • Write or direct ad copy, campaign angles, and landing page recommendations • Brief designers or creative teams on required campaign assets • Use data to explain what is working, what needs improvement, and what should happen next • Support lead-generation strategy across both home services and B2B client accounts • Ensure accurate tracking across Google Ads, Meta Ads, GA4, and related platforms • Monitor conversion performance, attribution, and funnel quality • Support reporting, dashboards, and campaign analysis • Identify drop-offs, inefficiencies, and opportunities to improve lead quality and conversion rates • Use AI tools such as Claude, ChatGPT, or similar platforms to improve: Research, Campaign planning, Analysis, Productivity • Provide clear performance updates, recommendations, and next steps • Manage priorities across multiple accounts independently • Communicate professionally with internal team members and, where needed, clients

🎯 Requirements

• 8–10+ years of digital marketing experience • Strong hands-on experience with Google Ads • Strong hands-on experience with Meta Ads • Proven experience managing lead-generation campaigns (not just eCommerce or awareness campaigns) • Experience working with service-based businesses, ideally home services or B2B companies • Strong understanding of: Paid media strategy, Campaign structure, Tracking and attribution, Testing and optimisation • Good SEO understanding, particularly around: Landing pages, Site structure, AI search evolution • Strong knowledge of: Google Analytics (GA4), Google Search Console, Tracking and conversion setup, CRM systems such as HubSpot, GoHighLevel, or similar • Excellent English communication skills (written and spoken) • Experience working remotely and independently • Ability to manage multiple accounts simultaneously without heavy supervision