Social Media Strategist – Founders, Coaches, Service-Based Businesses

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Bamboo Works

WebsiteLinkedInAll Job Openings

11 - 50 employees

📣 Marketing

📦 Logistics

💼 Consulting

Marketing • Logistics • Consulting

Bamboo Works is a company that specializes in providing remote staffing solutions for businesses around the world. They focus on sourcing high-quality remote talent that matches a business's specific needs, culture, and operational requirements. Bamboo Works offers services including digital marketing support, customer service, bookkeeping, accounting, and personal assistance. They provide tools like time and performance tracking software to enhance efficiency and transparency. The company prides itself on strategic local partnerships and meticulously curating bilingual talents to support their clients' operations effectively. Bamboo Works aims to save businesses time, energy, and money by streamlining recruitment processes and back-office management.

📋 Description

• Own the end-to-end Instagram and TikTok strategy • Build social media into a predictable lead generation channel • Develop long-term content strategies aligned with business growth objectives • Research competitors, founders, coaches, agencies, and creators to identify winning content frameworks • Recommend content formats, lead magnets, campaigns, and growth experiments • Develop content pillars positioning the founder as an authority • Create hooks, storytelling frameworks, captions, and carousel concepts • Plan educational content that nurtures prospects through the buyer journey • Develop lead magnet ideas and social campaigns that generate enquiries • Guide the founder on topics, stories, hooks, educational concepts, and trends • Base recommendations on research, platform insights, and audience behaviour • Review and approve content before publication • Provide creative direction to the VA responsible for editing and scheduling • Maintain high content quality and consistent publishing • Research competitors, content hooks, storytelling frameworks, platform trends, and audience behaviour • Translate insights into weekly action plans and content recommendations

🎯 Requirements

• At least 3 years of experience developing social media strategies for service-based businesses • Proven experience working with founders, coaches, consultants, agencies, brokers, or personal brands • Strong Instagram and TikTok expertise • Exceptional copywriting and storytelling skills • Experience generating qualified business leads through content • Strong understanding of lead magnets, content funnels, and educational marketing • Experience planning content pillars and long-term content strategies • Excellent English communication skills • Highly proactive, strategic, and commercially minded • Portfolio with at least one detailed case study for a founder-led or service-based business • Portfolio ideally including Instagram or TikTok examples, content pillars, strategy, storytelling approach, Reels or carousel examples, lead magnets or content offers, strategic rationale, and measurable results where available • Familiarity with Claude, ChatGPT, Canva, Metricool, CapCut, or similar tools is a nice-to-have • Familiarity with Google Ads or lead generation businesses is a nice-to-have • Understanding of broader content marketing and marketing funnels is a nice-to-have

🏖️ Benefits

• Long-term growth opportunities as the company's content marketing function expands • Work directly with an experienced founder who values initiative and strategic thinking • Take ownership of a high-impact strategic function • Fully remote work arrangement