Growth Marketing Manager

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🕒 June 11

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Base Camp Data Solutions

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2007

🤝 B2B

☁️ SaaS

B2B • SaaS • Business Process Outsourcing

Base Camp Data Solutions is Pakistan’s leading provider of Business Process Outsourcing (BPO) services and business solutions targeted at the back-offices of small and medium enterprises (SMEs), both locally and internationally. Since 2010, the company has been dedicated to addressing complex business challenges with innovative, scalable, and efficient solutions, including services in human resources, digital marketing, IT support, software development, and more. Their commitment to customer satisfaction and long-term relationships highlights their role as a trusted partner in helping businesses grow and sustain profitability.

📋 Description

• Develop and execute end-to-end demand generation campaigns targeting ideal customer profiles (ICPs) • Create campaign strategies including audience segmentation, channel selection, messaging angles, offers, and success metrics • Manage and optimize multi-channel lead generation programs, including: Cold email campaigns, LinkedIn outreach, LinkedIn Ads, Google Ads, Content syndication, Webinars and virtual events, Retargeting campaigns, List-based marketing programs • Own and manage outbound email infrastructure, including domain setup, deliverability monitoring, warm-up processes, sequencing, and optimization • Design and execute structured testing strategies for messaging, offers, audiences, channels, and calls-to-action • Continuously evaluate campaign performance and scale successful initiatives while discontinuing underperforming efforts • Manage and maintain HubSpot CRM, ensuring accurate segmentation, lead tracking, and database hygiene • Build and optimize workflows for lead capture, scoring, routing, nurturing, and lifecycle management • Maintain campaign documentation, timelines, assets, performance metrics, and action plans • Collaborate with content and design stakeholders to identify and test effective creative and messaging approaches • Monitor and report on key marketing metrics including: Sales Qualified Leads (SQLs), Cost Per Lead (CPL), Conversion rates, Channel performance, Pipeline contribution • Present weekly performance reports and actionable recommendations to leadership • Analyze campaign results, identify opportunities for improvement, and proactively implement optimizations • Develop and execute co-marketing campaigns with technology and channel partners • Support account-based marketing (ABM) initiatives through audience segmentation, targeted advertising, and personalized nurture programs • Build and manage tiered target account lists to support pipeline generation efforts

🎯 Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field • Proven experience in B2B demand generation, growth marketing, or performance marketing roles • Hands-on experience executing campaigns across outbound, paid media, content marketing, and lead generation channels • Strong understanding of marketing funnel management and lead qualification processes • Experience managing LinkedIn Ads and Google Ads campaigns • Advanced HubSpot experience, including workflows, automation, reporting, lifecycle stages, and segmentation • Experience with cold email platforms, deliverability best practices, and outbound campaign management • Strong analytical skills with the ability to interpret performance data and make data-driven decisions • Excellent organizational, project management, and stakeholder communication skills • Professional-level English communication skills, both written and verbal.

🏖️ Benefits

• Work directly with experienced marketing leadership • High ownership and autonomy in decision-making • Opportunity to test innovative growth strategies and marketing experiments • Remote-first work environment with a distributed global team • Fast-paced culture focused on learning, improvement, and measurable results