Senior Manager, Omnichannel Marketing – Brand Engagement

🔥 0 minutes ago

🌐 France, Spain – Remote

🇫🇷 France – Remote 🇪🇸 Spain – Remote

💵 €81.8k - €130.8k / year

⏰ Full Time

🟠 Senior

💃 Brand Manager

👻 Ghost score 0%

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BD

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1897

🏥 Healthcare

🏭 Manufacturing

⚕️ Healthcare Insurance

💰 $24M Grant on 2020-07

Healthcare • Manufacturing • Healthcare Insurance

BD (Becton, Dickinson and Company) is a global medical technology company dedicated to advancing the world of health. It focuses on developing innovative technologies, services, and solutions to improve safety and efficiency in healthcare. BD offers a wide range of products including medication management solutions, surgical solutions, cervical cancer screening, drug delivery systems, and laboratory services. The company is also involved in infection risk management and provides advanced clinical insights to enhance patient outcomes. With a commitment to global health sustainability and social investing, BD is a leader in healthcare technology and services worldwide.

📋 Description

• Lead the European brand and omnichannel strategy across the Advanced Patient Monitoring portfolio • Shape integrated customer journeys across digital, field, educational, scientific and congress interactions • Accelerate digital marketing, marketing technology and AI-enabled capabilities • Lead BD's presence at major European scientific congresses • Build partnerships with scientific societies, key opinion leaders and clinical communities • Develop scientific communications, thought leadership and educational engagement programs • Partner with Commercial, Medical Affairs and Professional Education teams to drive customer adoption and business growth • Strengthen demand generation, lead management and customer engagement programs • Lead, coach and inspire a high-performing European team • Manage marketing investments, agencies and external partners while ensuring performance measurement and ROI

🎯 Requirements

• Significant experience in regional or European marketing, ideally within MedTech, healthcare, life sciences or another complex B2B environment • Strong expertise in omnichannel marketing, customer engagement and brand strategy • Experience driving digital transformation, marketing technology and data-driven marketing initiatives • Strong understanding of effective end-to-end customer journeys • Experience working with scientific communities, KOLs, professional societies and/or major industry congresses • Proven ability to influence and collaborate across Marketing, Sales, Medical and other cross-functional teams • Strong people leadership skills, with experience developing and inspiring high-performing teams • Commercial and analytical mindset, connecting marketing activities to customer impact, demand generation and business outcomes • Excellent stakeholder management and communication skills in an international, matrix environment

🏖️ Benefits

• Comprehensive Total Rewards program • Reward and recognition opportunities • Competitive compensation and benefits programs • Learning, growth and development opportunities • Face-to-face collaboration culture supporting learning, progress and success