Senior Manager, Growth Marketing, Web – Mobile

🕒 May 9

🏈 Alabama, California, +17 more states – Remote

🏈 Alabama – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🦌 Connecticut – Remote 🐊 Florida – Remote 🥔 Idaho – Remote 🌽 Illinois – Remote 🦬 Montana – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🌲 Oregon – Remote ❄️ Minnesota – Remote 🔔 Pennsylvania – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote 🍁 Vermont – Remote ⚔️ Virginia – Remote ☕ Washington – Remote

💵 $125k - $150k / year

⏰ Full Time

🟠 Senior

📈 Growth Marketing

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BEGiN

WebsiteLinkedInAll Job Openings

201 - 500 employees

📚 Education

👥 B2C

Education • B2C

Begin is a company that offers award-winning learning programs designed for children, focusing on play-based learning. The company provides resources such as digital apps, hands-on kits, and premium subscriptions to support developmental milestones for young learners, with a special emphasis on emotional well-being. Partnering with known brands like Sesame Street, Begin also offers podcasts for parents to gain fresh perspectives on raising children. Their programs cover a variety of educational themes, including kindness, friendship, and curiosity, aiming to turn children's milestones into magical moments of learning and exploration.

📋 Description

• Own and scale Begin’s full-funnel acquisition and growth strategy across web and mobile ecosystems. • Lead the performance marketing engine responsible for driving efficient subscriber growth for product lines. • Oversee acquisition strategy, experimentation, media investment, attribution, forecasting, and funnel optimization across major paid channels. • Shape how to acquire customers and build a scalable growth system. • Design and operationalize sophisticated experimentation frameworks across creative strategy and audience segmentation. • Establish scalable testing infrastructure and best practices across growth channels.

🎯 Requirements

• 7–10+ years of experience in growth marketing, performance marketing, or user acquisition across web and mobile. • Significant experience in consumer subscription businesses, ideally trial-driven models. • Proven track record scaling acquisition programs across Meta, Google, TikTok, Apple Search Ads, and additional growth channels. • Strong expertise in: Subscription economics, LTV modeling, Funnel optimization, Attribution and incrementality, Growth experimentation. • Experience managing multimillion-dollar media budgets with accountability to CAC, ROAS, payback, and contribution margin targets. • Deep analytical fluency across GA4, Looker, AppsFlyer, Excel/Sheets, and related growth tooling. • Experience partnering cross-functionally with Product, Data Science, Engineering, and Creative teams. • Prior people management experience strongly preferred.

🏖️ Benefits

• Comprehensive health coverage including medical, dental, and vision. • 401(k) to support your long-term financial goals. • Company-paid life insurance and disability coverage. • Generous paid parental leave: 16 weeks for birthing parents and 8 weeks for non-birthing parents. • Flexible PTO and sick time that we actually encourage you to use. • Extensive holiday schedule, including company-wide week-long breaks in both summer and winter. • A supportive, collaborative team working on products that make a meaningful impact for families.