Senior Manager, Search Innovation

🕒 February 28

🏈 Alabama, California, +17 more states – Remote

🏈 Alabama – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🦌 Connecticut – Remote 🐊 Florida – Remote 🥔 Idaho – Remote 🌽 Illinois – Remote 🦬 Montana – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🌲 Oregon – Remote ❄️ Minnesota – Remote 🔔 Pennsylvania – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote 🍁 Vermont – Remote ⚔️ Virginia – Remote ☕ Washington – Remote

💵 $110k - $125k / year

⏰ Full Time

🟠 Senior

👔 Manager

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BEGiN

WebsiteLinkedInAll Job Openings

201 - 500 employees

📚 Education

👥 B2C

Education • B2C

Begin is a company that offers award-winning learning programs designed for children, focusing on play-based learning. The company provides resources such as digital apps, hands-on kits, and premium subscriptions to support developmental milestones for young learners, with a special emphasis on emotional well-being. Partnering with known brands like Sesame Street, Begin also offers podcasts for parents to gain fresh perspectives on raising children. Their programs cover a variety of educational themes, including kindness, friendship, and curiosity, aiming to turn children's milestones into magical moments of learning and exploration.

📋 Description

• Lead Organic Search Strategy • Own and execute a holistic SEO and AEO strategy aligned with Begin’s business goals, including support the launch of our new parent product in development. • Balance strong technical and foundational SEO with bold, content-led growth initiatives. • Drive Content Strategy & Creation • Own the end-to-end content growth engine for Begin’s content site, including opportunity sizing, keyword and topic modeling, roadmap prioritization, and cross-functional execution. • Build scalable workflows for content production in partnership with Marketing, Learning team, other potential subject-matter experts. • Develop a content ecosystem that supports both traditional search and AI-powered discovery. • Lead AI-Driven Search Growth Innovation • Identify and operationalize AI-powered tools to improve speed, quality, and scalability across research, content, and search acquisition workflows. • Monitor shifts in search behavior driven by LLMs, generative answer engines, and evolving discovery platforms — and proactively adapt our growth strategy to capture new opportunity. • Own Search & Content Opportunity Modeling • Conduct deep research to understand what families are searching for, where competitors are winning, and where we can add distinctive value. • Partner Cross-Functionally • Work closely with product, engineering, design, and marketing to embed SEO-first thinking into product development, site architecture, and go-to-market plans. • Influence roadmaps, not just optimize after the fact. • Own Performance & Results • Own daily and weekly performance reporting, tracking rankings, traffic, engagement, and conversion metrics — and proactively surface insights, risks, and optimization opportunities to stakeholders. • Clearly articulate what’s working, what’s not, and where the next opportunities lie—you own the outcomes. • Be the Search Thought Leader • Stay deeply current on algorithm updates, industry shifts, and the evolving search and discovery landscape. • Educate and mentor teams across Begin, championing organic discovery as a critical, durable growth lever.

🎯 Requirements

• 6 to 9 years of hands on SEO experience with a track record of driving organic growth • Demonstrated success across both content strategy and technical SEO initiatives • Deep expertise in core SEO tools including Google Search Console, AHRefs, Semrush, and similar platforms • Experience experimenting with AI powered search workflows, answer engine optimization, and emerging discovery surfaces • Strong content strategy skills including keyword modeling, opportunity sizing, topic clustering, and authority building • Solid technical SEO foundation with understanding of site architecture, UX, and search indexing best practices • Strong analytical skills with the ability to connect search performance to engagement and conversion metrics • Exceptional written and verbal communication skills • Experience working cross functionally with product, design, engineering, and marketing teams.

🏖️ Benefits

• Begin is a proud equal-opportunity employer. All qualified applicants will be considered without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.