Marketing Manager

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🔥 18 hours ago

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Bellwood Labs

WebsiteLinkedInAll Job Openings

1 - 10 employees

💼 Consulting

📣 Marketing

☁️ SaaS

Consulting • Marketing • SaaS

Bellwood Labs is a software design and development consultancy known for its expertise in creating custom software solutions that provide businesses with a competitive advantage. With a strong focus on mobile app development, UX/UI design, quality engineering, cloud architecture, and product management, Bellwood Labs offers reliable, secure, and innovative technology solutions. The company prides itself on being a trusted partner, working closely with clients to understand their unique needs and delivering high-value solutions across various industries. Bellwood Labs combines entrepreneurial spirit with decades of experience to exceed expectations and drive business success through technological innovation.

📋 Description

• Produce, edit, and publish blog and pillar content against the SEO cluster strategy. • Run the publishing calendar in priority order, shipping the highest-leverage pieces first and keeping content moving. • Write in Bellwood's brand voice (caring, committed, curious) across every piece. • Create supporting graphics for blog posts, social distribution, and paid media using tools such as Canva or Adobe Express, maintaining brand consistency in color, type, and layout. • Own technical and on-page SEO: title tags, meta descriptions, H1 structure, schema markup, sitemap coverage, and internal linking. • Make site changes in WordPress, including landing pages, copy updates, CTAs, and design-element edits, with a staging-and-review step before publishing live. • Build and optimize key conversion pages, including the project-start page and the diagnostic-audit landing page. • Manage business listings and local/GEO presence to strengthen discoverability. • Monitor organic performance and continuously improve pages for search and conversion. • Run paid programs across Google, LinkedIn, Meta, and other channels within budget. • Build, launch, and optimize campaigns targeted to Bellwood's ideal customer profiles. • Track and report cost-per-click and cost-per-qualified-lead by channel, and shift spend toward what performs. • Partner with the Head of Revenue on quarterly budget recalibration based on lead economics. • Maintain marketing performance reporting. • Report results in revenue terms: qualified leads generated and pipeline influenced. • Surface what is working and what is not, proactively and on a regular cadence. • Keep marketing activity connected to the CRM and marketing automation platform (HubSpot) so lead flow stays clean. • Support conference and event presence: logistics, follow-up, and lead capture. • Execute brand-awareness efforts across local events and LinkedIn. • Keep Bellwood's external presence consistent, professional, and on-message.

🎯 Requirements

• 4–7 years in B2B marketing execution, ideally in a technology/software-services environment. • Performance-marketing orientation: you measure your work by leads, pipeline, and revenue generated. • Full-stack generalist: hands-on experience executing across content, SEO, paid media, and web. • Hands-on SEO competence: you execute technical and on-page SEO yourself or knowingly direct it. • Working knowledge of: Google Ads, Google Analytics, Google Tag Manager, HubSpot, WordPress and other marketing technologies with the ability to independently manage them from a marketing operations perspective. • Comfortable making and managing site changes in WordPress.

🏖️ Benefits

• Subsidized Medical, Dental, and Vision Insurance • Open PTO • Short/Long Term Disability • 401k • Profit Sharing • Referral Bonuses • Company Retreats