Field Marketing Manager

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Logo of Destination Pet, LLC

Destination Pet, LLC

1001 - 5000 employees

🏥 Healthcare

🍽️ Food & Beverage

📦 Logistics

💰 Debt Financing on 2017-10

Healthcare • Food & Beverage • Logistics

Destination Pet, LLC is a nationwide community of skilled and passionate pet professionals dedicated to providing total pet health care. Through their Connected Care approach, they have created a network of experts across all pet and vet care services, ensuring pets receive the best possible care. They are known for their strong team spirit and dedication to improving the lives of pet families. Additionally, Destination Pet offers opportunities for veterinarians and pet center owners looking to sell their businesses, ensuring a smooth transition while honoring the original vision and caring for the staff. The company's mission is to elevate the love and lives of pet families through trusted and innovative pet care services.

📋 Description

• Develop and execute localized marketing strategies to promote company brand awareness • Drive new customer acquisition • Support the local marketing needs of assigned centers • Conduct market research • Identify opportunities for growth • Partner with the Creative team to design effective marketing materials • Collaborate with the Marketing team to ensure alignment in overall brand strategy • Design and implement marketing campaigns • Plan and coordinate local events, community engagement and promotional activities • Manage logistics, budgets and execution • Coordinate the promotion of local events and engagement via social media • Build and maintain relationships with local partners, influencers and community organizations • Leverage partnerships to enhance brand presence and drive new customer generation • Regularly distribute marketing materials to local business partners • Manage and allocate the regional marketing budget efficiently • Track expenditures and ensure all activities are cost effective • Work with Center Managers to determine optimal field marketing initiatives • Monitor KPI's to measure the success of field marketing activities • Provide regular reports and feedback to management on campaign effectiveness and regional market conditions

🎯 Requirements

• Bachelors' degree in Marketing, Business Administration, or equivalent industry experience • Experience in Field Marketing, Regional Marketing, or similar role • Proven track record of managing successful marketing campaigns • Budgeting and planning experience with GTM annual marketing plans • Experience working in a role with matrix structured leadership • Strong project management and organizational skills • Excellent communication and interpersonal skills • Proficient in marketing software and tools (e.g., CRM, email marketing platforms, social media management) • Ability to analyze data and make data-driven decisions • Adaptability to changing market conditions and priorities • Willingness to travel 50%-75% to centers within designated region • Must have reliable transportation and clean driving record • Ability to work flexible hours, including evenings and weekends as needed for events and campaigns • Must be able to stand for long periods of time and lift at least 40lbs • Must be passionate about pets!

🏖️ Benefits

• Health, vision, dental, long & short-term disability, and Life insurance • A Startup mentality company with stable funding • 401k match • Pet Care discounts • Generous PTO • Opportunity to grow your career with a network of like-minded professionals • Employer sponsored pet insurance

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