Lead Generation Director

November 13

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BeMo Academic Consulting

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Education • B2C

BeMo Academic Consulting is a leading provider of personalized admissions preparation services for students aiming for top universities in the US, Canada, the UK, and Australia. With a commitment to accessibility in education, BeMo offers comprehensive support, including free initial consultations, interview training, and essay reviews, tailored to help students succeed in competitive undergraduate, graduate, and professional programs. Their proven results and expert team of consultants provide strategic guidance and practical assistance with a high success and satisfaction rate. BeMo stands out with its bold guarantees and extensive experience, making it a trusted choice for future academic leaders.

51 - 200 employees

📚 Education

👥 B2C

📋 Description

• Manage, coach, and hold accountable all marketing team members (marketing manager, email specialist, data analyst, ad specialists) and content team members (content manager and creators). • Ensure weekly sprints, tasks, and KPIs are consistently met, reviewing work quality and effectiveness. • Strategically guide and assist the paid ads and content teams to consistently achieve quarterly lead generation targets. • Collaborate directly with leadership to create compelling, innovative offers and detailed instructions for marketing execution. • Continuously monitor marketing metrics and proactively adjust strategies to ensure sustained growth and performance. • Provide weekly reports and insights clearly outlining marketing team performance, challenges, and recommendations. • Foster a high-performance, accountable, and results-driven culture within the marketing team. • Ensure flawless creation of ad directions, posting and optimization. • Ensure flawless creation of split test direction and execution.

🎯 Requirements

• Minimum of 7+ years of proven leadership experience in digital marketing, ideally within high-growth companies. • Preferred Education: Masters or PhD level. • Demonstrated experience successfully managing and coaching multi-functional marketing teams, including paid advertising, email marketing, SEO, content, and video production. • Deep understanding of key marketing metrics, data analysis, and proven ability to translate insights into measurable actions. • Strong track record of consistently hitting or exceeding aggressive lead generation and revenue goals. • Exceptional ability to create compelling marketing offers and strategies with clear execution plans. • Proven ability to manage complex projects, multiple priorities, and teams effectively in a remote work environment. • Excellent communication, leadership, and coaching skills, with a clear track record of fostering high-performing teams.

🏖️ Benefits

• Comprehensive health, dental, and disability insurance benefits for full-time team members. • Generous self-directed vacation policy for full-time team members. • $1,000 yearly professional development fund for full-time team members. • Bi-annual team dinners and fun events. • Opportunity for growth, independent project development, and career advancement.