Area Sales Manager — On-Trade

🕒 June 13

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Berentzen-Gruppe AG

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1758

👥 B2C

🛍️ eCommerce

🤝 B2B

B2C • eCommerce • B2B

Berentzen-Gruppe AG is a German beverage company that produces and markets spirits, non‑alcoholic drinks and fresh-juice systems under multiple consumer brands. The group operates branded product lines, online shops and business channels while maintaining investor relations and corporate responsibility programs. It focuses on beverage manufacturing, brand management and retail/e-commerce distribution both for consumers and business customers.

📋 Description

• Actively build up and sustainably develop the On-Trade segment in Cologne • Acquire new gastronomy accounts and strategically develop existing partners • Position brands visibly and premiumly at the POS and behind the bar, ensuring drink relevance • Confidently negotiate listings, loaned equipment and supply agreements on equal footing • Implement sales-driving activations: signature drinks, menu placements, event & scene concepts • Know your territory, analyze potential and manage activities clearly and effectively • Record agreements, campaigns and developments accurately in the CRM system • Act as the entrepreneurial face of our brands and take responsibility for the sustainable growth and expansion of the On-Trade business

🎯 Requirements

• Completed commercial vocational training • Experience in On-Trade / hospitality sales • Background in the gastronomy or nightlife scene with sales drive and an entrepreneurial mindset is a plus • You understand how hospitality works: emotion, costing and pace • Very good knowledge of the GFGH/hospitality sector structures as well as our products • Strong communication and teamwork skills as well as customer orientation • Negotiation skills combined with solid knowledge of sales techniques • High level of commitment and flexibility, friendly and confident manner • Independent, structured and goal-oriented working style • Residence within the assigned territory

🏖️ Benefits

• Plenty of freedom for autonomous and independent work • A pleasant working environment with a team that is looking forward to welcoming you • Open, informal culture with flat hierarchies • Long-term prospects for career growth and personal development • Flexible working hours • Company car available for private use • Monthly product allowance from our range plus staff discounts • Corporate fitness program and health services • Brands with relevance, heritage and growth potential