Brand Design Lead

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Berlitz US

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1878

📚 Education

💼 Consulting

🤝 B2B

Education • Consulting • B2B

Berlitz US is the United States arm of Berlitz Corporation, a language training and cultural‑services provider. It delivers language instruction for adults, children and teens through private and group classes, online/on‑demand and in‑person programs, plus study‑English-in-the-USA offerings. Berlitz also provides corporate and government language training, cultural consulting, language testing and translation services, using its long‑established Berlitz Method (an immersive approach) to tailor flexible programs for individuals and organizations.

📋 Description

• Own Berlitz's brand guidelines and visual identity end to end, including typography, color, imagery, and motion • Partner with Marketing on brand strategy and translate it into visual and user-facing execution • Help regional teams and franchise partners stay on-brand through guidelines and buy-in • Extend Berlitz's shared design system with brand-level tokens and patterns alongside the product design team • Position the brand as credible and premium for enterprise buyers and formal RFP processes • Shape the brand across product, marketing, and sales materials • Produce visual design for campaigns, sales materials, internal communications, and other brand touchpoints • Manage freelancers or agencies while retaining ownership of quality and direction • Mentor other designers as the design team grows • Report directly to the VP of Design

🎯 Requirements

• Proven track record building or substantially evolving a brand identity system • Real experience with B2B or enterprise brand work • AI-native experience with context engineering, MCP, generative design tools, and systems thinking • Experience designing guidelines for large, distributed, or multi-country organizations • Strong typographic, color, and visual design craft • Ability to work within fixed constraints such as an unchanged name or logo • Comfort partnering with Marketing on strategy while owning execution • Confidence bringing structure and taste to a brand without a dedicated design owner • Fluent English • Must be located in and have current right to work in Germany, Switzerland, Hungary, Spain, Portugal, Bulgaria, Cyprus, Estonia, Greece, Italy, Latvia, Lithuania, or Malta

🏖️ Benefits

• Remote-first flexibility • Direct partnership with the VP of Design • Real influence over how Berlitz shows up across product to sales • Opportunity to shape the next chapter of a heritage brand • Inclusive environment with equal opportunity to belong, contribute and grow