Head of Product Marketing

Job not on LinkedIn

🔥 8 minutes ago

🇩🇪 Germany – Remote

⏰ Full Time

🔴 Lead

🎁 Product Marketing

👻 Ghost score 12%

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Logo of Berlitz US

Berlitz US

1001 - 5000 employees

Founded 1878

📚 Education

💼 Consulting

🤝 B2B

Education • Consulting • B2B

Berlitz US is the United States arm of Berlitz Corporation, a language training and cultural‑services provider. It delivers language instruction for adults, children and teens through private and group classes, online/on‑demand and in‑person programs, plus study‑English-in-the-USA offerings. Berlitz also provides corporate and government language training, cultural consulting, language testing and translation services, using its long‑established Berlitz Method (an immersive approach) to tailor flexible programs for individuals and organizations.

📋 Description

• Own and evolve segment positioning and messaging for HR, L&D, enterprise, and SMB audiences • Define narrative architecture for new products and packaging, including the credit-based commercial model, Berlitz App, and Compass • Lead go-to-market strategy and execution for major product and feature launches • Direct cross-functional coordination across marketing, sales, and product • Build, manage, and develop the product marketing team • Set standards for output quality and prioritisation • Own the global and regional sales enablement library, including battlecards, decks, and case studies • Direct market and competitive research • Convert research findings into product implications, USPs, and pricing input • Own win/loss analysis and feed structured insight into positioning and product planning • Partner with Brand & Activation, ABM, Paid Performance, and Product leadership • Represent product marketing in CPTO-level planning forums • Report to the CPTO

🎯 Requirements

• 10+ years in product marketing • 3+ years leading or managing a team • Experience building and scaling a product marketing function • Experience creating sales enablement infrastructure • Experience leading cross-functional launches at company-wide scale • Executive-level writing and messaging skills • Ability to translate technical and commercial complexity into buyer value • Experience operating at leadership level across segments and geographies in a global, matrixed organisation • Experience partnering directly with C-suite stakeholders • Analytical fluency using competitive, win/loss, and customer data to inform strategic decisions • Experience in HR tech, L&D, language learning, or education is advantageous • Experience with major commercial or platform transformation is advantageous • Deep familiarity with ABM and demand generation motions is advantageous • Experience with a global-local model spanning multiple regions is advantageous

🏖️ Benefits

• Remote work • Occasional travel for business engagements or events • Inclusive and diverse global workplace • Equal opportunity to belong, contribute, and grow

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