AI Marketing Automation Specialist

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🕒 May 11

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Berry Virtual

WebsiteLinkedInAll Job Openings

11 - 50 employees

We moved to a different page! Follow us at www.linkedin.com/company/berryvirtual

📋 Description

• Execute AI-powered content production across blogs, emails, landing pages, video scripts, social captions, and ad copy using tools such as Claude, ChatGPT, Jasper, or Copy.ai • Build, maintain, and iterate on prompt libraries and content templates that enforce brand voice and messaging standards • Manage QA workflows to review, refine, and approve AI-generated content before publication • Repurpose long-form content into short-form assets across channels using AI workflows • Document all content workflows and prompt systems as SOPs for team repeatability • Set up and manage AI-driven campaign orchestration across email, paid, and organic channels • Use predictive AI tools to identify optimal send times, audience segments, and campaign triggers • Monitor campaign performance in real time and action AI-generated optimization recommendations • Build and maintain campaign calendars using AI scheduling and workflow automation tools • Ensure all campaign tasks are executed against documented SOPs with clear performance benchmarks • Produce on-brand visual assets using AI design platforms such as Midjourney, Adobe Firefly, Canva AI, or DALL-E • Develop and maintain brand-consistent prompt frameworks and style guides for AI-generated imagery, graphics, and video thumbnails • Support short-form and long-form video production including AI-generated hooks, b-roll, and caption overlays • Assist with basic video editing and asset repurposing workflows using AI-assisted tools • Deliver creative assets on brief, on time, and within brand standards for all channel needs • Execute AI-powered keyword research, topic clustering, content gap analysis, and on-page optimization using tools such as Surfer SEO, Clearscope, or SEMrush AI • Generate content outlines, meta data, and SEO drafts; upload and format into CMS platforms • Lead Generative Engine Optimization (GEO) execution — structuring content so it surfaces in AI-generated answers on ChatGPT, Perplexity, and Google SGE • Track and report both traditional SERP rankings and AI search visibility metrics weekly • Support basic technical SEO tasks including internal linking, schema markup, and page speed flagging • Create, schedule, and publish AI-driven content across all platforms (LinkedIn, Instagram, X, Facebook, TikTok, YouTube Shorts) using tools such as Hootsuite AI, Sprout Social, or Publer • Use AI sentiment analysis tools to monitor brand mentions, engagement trends, and reputational signals in real time • Build automated content calendars that draw from AI content pools while maintaining platform-specific tone and format • Monitor engagement and deliver weekly performance reports with AI-synthesized insights and recommended actions • Repurpose PR wins, blog content, and campaign assets into social-ready formats using AI • Configure and run AI competitive intelligence tools (e.g., Crayon, Klue, or Kompyte) to monitor competitor campaigns, messaging, product updates, and pricing changes • Deliver regular AI-synthesized competitive briefings to the marketing team and leadership • Maintain a live competitive intelligence dashboard updated continuously through AI monitoring feeds • Surface messaging gaps, whitespace opportunities, and market positioning insights from competitive data • Research relevant publications, journalists, and thought leadership targets to support PR outreach • Use AI tools to develop, test, and refine brand messaging, value propositions, taglines, and positioning across channels • Run AI-assisted A/B and multivariate messaging tests across email, ads, and web; report winning variants • Build and maintain an AI-accessible brand knowledge base — tone of voice, persona definitions, messaging guardrails — so all AI outputs stay on-brand • Generate media pitch drafts, press releases, and thought leadership content using AI with human review • Enforce brand voice consistency across all AI-generated content through documented review checkpoints • Generate AI-assisted ad copy, headline variations, and creative assets for search, social, display, and programmatic campaigns • Support campaign setup, audience configuration, and creative organization across Google, Meta, LinkedIn, and other ad platforms • Leverage AI bidding and audience optimization tools (e.g., Google Performance Max, Meta Advantage+, Smartly) to improve ROAS and reduce CPA • Build automated reporting pipelines that surface AI-generated insights on performance, creative fatigue, and budget efficiency • Deliver weekly paid media performance reports with AI-synthesized analysis and actionable recommendations • Manage an AI-enhanced DAM system (e.g., Bynder, Brandfolder, or Canto) to organize, tag, version, and retrieve all digital assets across the team • Integrate AI tools into the website CMS for content personalization, chatbot functionality, dynamic landing pages, and on-page SEO • Use AI-driven website analytics and heatmapping tools (e.g., Hotjar AI, Microsoft Clarity) to surface UX issues and conversion improvement opportunities • Maintain asset governance — right asset, right format, right channel — using AI-powered workflow automation and approval routing • Ensure all digital assets, including website pages, are current, on-brand, and accessible through documented asset management SOPs • Build, maintain, and enforce SOPs that embed AI tools into daily, weekly, and monthly marketing workflows for every team member • Conduct regular audits of tool usage across the team — identify gaps, coach laggards, and escalate blockers • Create how-to documentation, short training guides, and prompt templates so team members can execute AI tasks independently • Act as the internal AI marketing resource — evaluating new tools, running pilots, and making adoption recommendations • Track and report on AI adoption metrics: tasks completed via AI vs. manually, time saved, and output volume • Coordinate with any technical, IT, or operations stakeholders to ensure AI tools are securely and reliably integrated

🎯 Requirements

• Hands-on experience using AI tools for marketing execution across two or more of the domains listed above • Strong understanding of end-to-end marketing funnels — from awareness to conversion to retention • Experience supporting multiple marketing channels simultaneously with consistent quality output • Excellent written English, attention to detail, and strong editorial judgment on AI-generated content • Comfortable working independently with SOPs, performance goals, and asynchronous communication • Proven ability to document workflows and build repeatable systems • Experience with prompt engineering and building reusable AI prompt libraries (Nice-to-Have) • Familiarity with GEO (Generative Engine Optimization) and AI search visibility strategies (Nice-to-Have) • Background with marketing automation platforms such as HubSpot, Marketo, or ActiveCampaign (Nice-to-Have) • Experience managing DAM systems and website CMS platforms (WordPress, Webflow, etc.) (Nice-to-Have) • Understanding of data privacy regulations (GDPR, CCPA) in the context of AI-driven marketing (Nice-to-Have)

🏖️ Benefits

• Permanent remote work setup • Competitive starting rate paid in USD • Internet Allowance • HMO insurance (PH) • Paid US holidays • Paid Vacation and Sick Leaves