Marketing Retention Analyst

🔥 8 minutes ago

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Logo of BetMGM

BetMGM

501 - 1000 employees

Founded 2018

🎲 Gambling

🎮 Gaming

👥 B2C

💰 $25.1k Seed Round on 2022-10

Gambling • Gaming • B2C

BetMGM is the exclusive sports betting partner to MGM Resorts nationwide, offering both online and physical casino gaming experiences. As a leader in online casino and poker gaming, BetMGM also collaborates with sister brands such as Borgata Online and PartyCasino. The company is committed to fostering an inclusive workplace and emphasizes responsible gambling practices, ensuring a sustainable and enjoyable gaming environment for its customers.

📋 Description

• Responsible for delivery of actionable insights and analysis in response to key business questions • Support the key Brand and Marketing teams, providing day-to-day reporting and analytics • Analyze data from both internal and external sources to support business objectives • Provide campaign analysis and enable data driven marketing decisions across the marketing teams • Handle both day-to-day reactive operational requirements and larger complex projects while being able to meet deadlines • Build and maintain datasets, reports and dashboards

🎯 Requirements

• Bachelor’s or Master’s degree in analytical field • 2+ years commercial experience in analytics, business intelligence or data science • Advanced use and understanding of SQL • Advanced use of Microsoft Office especially Excel and PowerPoint • Experience with programming language (e.g., Python, R) • Experience utilizing viz tools like Power BI and Tableau (Power BI and DAX experience is preferred) • Experience driving actionable insights from data and presenting recommendations to key stakeholders • Experience working with large and sometimes incomplete and complex data sets • Strong interpersonal skills to manage several internal and external stakeholder expectations while working towards deadlines • Business standard use of the English language • Demonstrate basic understanding of the media landscape, common marketing platforms, and online & offline marketing data and marketing analytics • Demonstrate basic understanding of marketing attribution models • Basic understanding of Market Mix Modelling • Basic understanding of sports betting in United States

🏖️ Benefits

• Medical, Dental, Vision, Life, and Disability Insurance • 401(k) with company match • Pre-tax spending accounts including health care FSA and commuter savings • Flexible paid time off • Professional development reimbursement and ongoing skills training opportunities • Employee resource groups • Swag, ticket giveaways, and more!

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