Vice President, Marketing

🔥 11 minutes ago

🌲 North Carolina – Remote

🌲 North Carolina – Remote

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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Better Impact Inc.

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2000

☁️ SaaS

🤝 B2B

🌍 Social Impact

SaaS • B2B • Social Impact

Better Impact Inc. is a software company that provides cloud-based volunteer, membership, and client management solutions for nonprofits, volunteer centers, and corporate CSR programs. Its platform automates volunteer recruitment, scheduling, training, communications, and reporting, and integrates tools for tracking impact and membership administration. Better Impact operates as a SaaS provider serving organizations of various sizes and focuses on improving volunteer engagement and measuring social impact.

📋 Description

• Own marketing strategy and execution across our multi-product portfolio • Assess and build the team: Set the standard, stand up a marketing org that performs • Make the pipeline legible: lead scoring, attribution, and source-level CAC, so SQLs and conversion are visible on demand • Grow inbound and convert more of it, and own the budget with a clear return on every channel • Unify the brand into one platform story: one company, many products, one category • Build the movement: turn our category direction into the community, content, and events the market follows

🎯 Requirements

• A track record leading B2B SaaS marketing, including turning an inherited, mixed team into a high-performing one • Both sides of the house: real brand and category instincts, plus command of demand gen (SQLs, conversion, CAC) • Fluent in HubSpot and comfortable pulling the funnel report yourself • You've coached people up and made the hard call when someone wasn't right for the seat • Experience in a fast-scaling, high-volume B2B SaaS environment

🏖️ Benefits

• Medical, dental & vision insurance (after 90 days) • 401(k) (after 90 days) • Unlimited vacation + 9 paid holidays • Paid parental leave • Competitive comp package