Lifecycle Marketing Specialist

🕒 February 18

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Better

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2016

🤝 B2B

🛍️ eCommerce

🌐 Web 3

💰 $528M Post-IPO Debt on 2023-08

B2B • eCommerce • Web 3

Better is a premier Online Reputation Management and Brand Awareness Agency, specializing in enhancing the online presence and trust ratings of companies within the blockchain niche. The agency focuses on creating and managing positive reviews and mentions across various platforms to boost the trust scores of its clients, primarily in the SaaS and Web3 sectors. With a commitment to delivering results within a short timeframe, Better employs ethical marketing strategies to ensure that its clients achieve a dominant position in popular search engines while maintaining privacy and confidentiality during the process.

📋 Description

• Better’s Lifecycle Marketing Specialist supports the day-to-day execution of high-quality email and SMS campaigns. • Build lifecycle campaigns in Iterable, including campaign setup, audience/segmentation selection, dynamic content blocks, and send scheduling. • Build and edit responsive emails using HTML/CSS, and troubleshoot rendering issues across common devices/clients. • Own campaign QA end-to-end: content accuracy, link validation, personalization/dynamic logic, segmentation checks, and formatting consistency. • Use Litmus (or equivalent) to test rendering and fix or escalate issues quickly. • Set up and execute A/B tests (subject line, preheader, CTA, layout, messaging) • Pull campaign results and build lightweight performance summaries (deliverability, engagement, conversion where applicable). • Keep campaign documentation up to date for compliance/audit needs (audience, creative, launch date/time, approvals, UTMs).

🎯 Requirements

• 2–3 years experience in CRM/lifecycle/email marketing execution (Iterable preferred; Braze/SFMC/Klaviyo also relevant). • Strong HTML/CSS skills specifically for email (tables, responsive patterns, client quirks), plus comfort with dynamic/personalized content. • Hands-on experience with QA, including rendering tools (Litmus preferred) and meticulous link/content validation. • Experience setting up and interpreting A/B tests; understands basic experimentation best practices. • Comfortable pulling results and speaking to core metrics (deliverability, open/click, unsub, basic conversion). • Extremely organized, high attention to detail, reliable follow-through—ships on time with minimal oversight. • Nice to have: Experience with Iterable features like dynamic content, catalogs, snippets, and basic workflows. • Familiarity with UTM governance and common analytics tooling (GA, Looker/Tableau, etc.).

🏖️ Benefits

• Experience our comprehensive office perks, including daily meals and transport facility for commuting to and from the office, available for all employees coming to the office. • Our comprehensive medical plan is available for you, your spouse and dependents. Employees are covered under Mediclaim, Group Term life insurance and Accidental insurance. • Experience flexibility with our night shift allowance, work from home allowance and transportation allowance, where applicable. We prioritize your convenience.