Growth Product Manager – Platform

🕒 March 17

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BetterMe

WebsiteLinkedInAll Job Openings

201 - 500 employees

🧘 Wellness

👥 B2C

Wellness • Fitness • B2C

BetterMe is a wellness-focused company that offers fun and simple fitness solutions, including personalized activities, a Wall Pilates program, calisthenics workouts, and meal timing strategies like intermittent fasting. Its products are designed to cover a range of wellness needs, making fitness accessible and enjoyable for users at various levels. BetterMe also places a strong emphasis on user privacy and data management, providing users with choices about how their data is used and processed to enhance their experience while using the company's services. Their technology optimizes site experiences, ad relevance, and user engagement while ensuring the security and functionality of their products.

📋 Description

• Drive product growth by optimizing key metrics across acquisition and activation flows. • Conduct competitive research, analyze user feedback, and leverage funnel analytics to uncover insights. • Identify growth opportunities and develop data-driven hypotheses for optimization experiments. • Collaborate closely with marketing, design, analytics, and engineering teams to achieve impactful business results.

🎯 Requirements

• 3+ years of experience in a growth-focused role (e.g., Growth Product Manager, Product Manager). • Proficient in growth metrics, A/B testing, and data analytics. • Strong understanding of design principles and copywriting strategies. • Exceptional verbal and written communication skills. • Proven experience working with cross-functional team. • Upper-intermediate or higher proficiency in English. • Will be a plus: Experience working in B2C or subscription-based product. • Hands-on experience conducting user interviews. • Advanced knowledge of digital advertising principles.

🏖️ Benefits

• A mission that inspires. Every line of code, every design, every idea helps millions of people become healthier and more confident. • Trust without micromanagement. You manage your time and make decisions independently. We value outcomes, not online hours. • Growth opportunities. 90% of our leads have grown within the company. There’s space for initiative, new responsibilities, and real career upgrades. • Flexible work format. Choose what works best for you — office, remote, or hybrid. • Wellness in practice. Offline: workouts with professional trainers in our corporate gym, massage, corporate lunches, sports, and team activities — everything you need to recharge and reset together. Online: regular online workouts, partner discounts, and free access to our products. • Health insurance & corporate doctor. • Open communication. Transparency across teams, honest feedback, and support for initiatives are part of our everyday culture. • Support for sports events. We cover entry fees and encourage the team to compete and participate together. • Modern equipment. We provide new hardware and everything you need for productive work. • Legal & finance support. Experienced lawyers and financial specialists are always there to help — from documents to personal consultations.