Performance Marketing Specialist

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Big Ideas Social Media, Inc.

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2009

🤝 B2B

🎯 Recruiter

📱 Media

B2B • Recruitment • Media

Big Ideas Social Media, Inc. is a Philippines-based outsourcing and digital marketing company that connects businesses with affordable, quality freelancers and dedicated staff. It provides tailored outsourced solutions including digital marketing (ads, web design, social media management), business consultancy, recruitment, payroll, HR administration, and bespoke staffing (part-time or full-time) for local and international clients. The company focuses on saving clients time and money by handling hiring, screening, and back-office tasks so clients can focus on growth and sales.

📋 Description

• Execute and optimize paid media campaigns across Google and Meta. • Support third-party delivery platforms and manage campaign quality assurance, tracking, and budget pacing. • Handle weekly performance reporting, basic local SEO, and pricing and competitor analysis. • Construct and update daily paid media campaigns across approved acquisition channels. • Set up specific ad groups, targeting keywords, custom audience criteria, tactical placements, conversion goals, strict UTM parameters, and trackable vanity links using approved campaign briefs. • Review channel performance daily and weekly to maintain optimal spend pacing. • Audit core performance trends including CPA, ROAS, CTR, CVR, CPC, CPM, revenue, and absolute conversion variations. • Recommend bid shifts, targeting modifications, or asset refreshes while organizing A/B testing frameworks for ad copies. • Maintain standardized campaign naming conventions, launch-ready QA checklists, change logs, and generate weekly performance insights for the Head of Marketing. • Configure and track approved marketplace promotions, local sponsored listings, and localized ad campaigns across third-party networks.

🎯 Requirements

• Bachelor’s Degree with studies in Business, Marketing, Finance or related field • At least 3 to 5 years of progressive experience in digital marketing, specifically driving growth for a multi-location, national restaurant brand or similar high-volume retail/service sector, with a strong focus on e-commerce. • Experience with Google Ads and/or Meta Ads Manager. • Experience managing real paid media campaigns, not only boosted posts. • Strong understanding of CPA, ROAS, CTR, CVR, CPC, CPM, retargeting, A/B testing, and funnel performance. • Comfortable working with Google Sheets. • Familiarity with GA4 or similar analytics tools. • Strong attention to detail with campaign setup, QA, naming conventions, and tracking links. • Able to follow SOPs, campaign briefs, and reporting templates. • Proactive in flagging issues, asking questions, and recommending improvements. • Comfortable working U.S. business hours / Philippines graveyard shift. • Strong written English and professional communication skills. • Demonstrated ability to leverage AI tools for research (e.g., ChatGPT, Claude, Perplexity) and execution. • Must possess a strong ability to learn quickly and adapt to new platforms and evolving market conditions. • Strong knowledge of business English, spelling, and punctuation. • Willing to take a practical test to gauge skill levels.

🏖️ Benefits

• As per Philippine Bureau of Internal Revenue (BIR) regulations, professional fees for self-employed individuals are subject to a 5% or 10% Expanded Withholding Tax (EWT). • Possible benefits such as paid sick leaves, paid vacation leaves, HMO health insurance and 13th month pay (depending on performance and client discretion)