VP, Product Marketing – GTM Enablement & Training

🕒 May 4

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EDB

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2004

🏢 Enterprise

🤝 B2B

💰 Venture Round on 2019-10

Software • Enterprise • B2B

EDB is a company focused on providing advanced software solutions and services for database management. It specializes in PostgreSQL, an open-source database management system, and helps organizations deploy, run, and scale their data infrastructure efficiently and securely. EDB offers tools and support for database optimization, migration, and performance tuning, making it a valuable partner for enterprises looking to maximize their data capabilities.

📋 Description

• Own how we position our data and AI platform in the market. • Launch and scale revenue across customer segments. • Equip our sales and partner ecosystem to win. • Define and evolve the company's positioning, messaging, and narrative across product lines. • Lead market segmentation, ICP definition, buyer/user persona development, and competitive intelligence for the database market. • Work on the analyst relations and influencer strategy; serve as a credible spokesperson with Gartner, Forrester, IDC, and the technical press. • Build and operate the end-to-end GTM motion across sales-led and partner-led channels. • Lead product launches and category-defining campaigns from strategy through cross-functional execution and measurement. • Collaborate with Demand Generation to translate positioning into pipeline; own GTM contribution to revenue targets. • Build a world-class enablement function covering onboarding, ongoing skill development, certification, and tooling for direct sellers and partners. • Establish enablement KPIs and a closed-loop feedback system between Sales, Product Marketing, and Product.

🎯 Requirements

• 10+ years of progressive experience in product marketing, GTM, and/or enablement leadership roles within enterprise software, with at least 5+ years at the VP level leading multi-disciplinary teams. • Deep, demonstrable experience in the database, data platform, or data infrastructure space — examples include relational databases (PostgreSQL, Oracle, SQL Server), distributed/NoSQL, cloud data warehouses, streaming, vector/AI databases, or related data tooling. • Track record of driving meaningful revenue and category outcomes — not just shipping launches and content, but moving pipeline, win rate, ARR, and market perception. • Fluency in selling to and marketing for technical buyers (developers, DBAs, platform engineers, data and infrastructure leaders) as well as economic buyers in the enterprise. • Experience operating across multiple GTM motions: product-led/self-serve, inside sales, enterprise field sales, and partner/channel ecosystems (hyperscalers, SIs, ISVs). • Strong analyst relations track record with Gartner, Forrester, and similar. • Excellent executive communication skills; comfortable presenting to boards, customers, analysts, and large internal audiences. • Experience leading globally distributed teams across the Americas, EMEA, and APAC. • Bachelor's degree required; MBA or advanced technical degree a plus.

🏖️ Benefits

• EDB is committed to supporting our employees' overall well being by offering a range of benefits and resources to promote a healthy work-life balance and wellness. • Access to CuraLinc to aid employees in health and wellness tips and practices. • Wellness Fridays extending to December 2026!