Senior Product Marketing Manager

🕒 May 14

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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Billtrust

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2001

💳 Fintech

🤝 B2B

💰 $200M Post-IPO Equity on 2021-01

Fintech • B2B • Software

Billtrust is a leading provider of accounts receivable automation solutions that leverages artificial intelligence to streamline and enhance the financial management process for businesses. The unified AR platform from Billtrust integrates invoicing, payment processing, cash application, and collections, enabling companies to optimize their order-to-cash cycle and improve cash flow management. With a focus on automation and efficiency, Billtrust's solutions are designed to reduce manual tasks, accelerate payments, and enhance customer satisfaction across various industries.

📋 Description

• Lead the development of clear, compelling, and differentiated product messaging, positioning, and proof points grounded in deep customer, vertical, and global market insights—setting the standard for the broader marketing team • Serve as the organization’s foremost subject matter expert (SME) on Billtrust’s value propositions, core capabilities, competitive landscape, and target buyer personas, translating complex insights into actionable marketing strategy • Architect and execute comprehensive marketing plans that accelerate market awareness, customer engagement, and product adoption across key segments and verticals • Own the end-to-end execution of GTM initiatives for major product launches and updates, orchestrating alignment across the customer lifecycle in close partnership with Revenue Marketing and Product Management • Drive Billtrust’s thought leadership strategy, producing high-impact content across multiple formats including webinars, whitepapers, website, video series, and event programming to build brand authority and market presence • Define and lead the sales enablement strategy by developing and maintaining a best-in-class suite of sales tools (pitch decks, solution guides, competitive battlecards, FAQs, ROI calculators) that accelerate the sales cycle and communicate the vision and value of Billtrust products • Mentor and provide strategic guidance to junior product marketing team members, fostering skill development and elevating overall team output

🎯 Requirements

• 6–9 years of experience in B2B product marketing in SaaS, with required background in fintech, payments, or accounts receivable software • Proven track record of independently owning and executing full-cycle GTM strategies for complex B2B products, with measurable impact on pipeline and revenue • Exceptional communicator—able to translate intricate product capabilities into compelling narratives for diverse audiences including C-suite, sales teams, and customers • Demonstrated ability to work cross-functionally and influence without authority across Sales, Product, and Marketing stakeholders • Strong analytical mindset with the ability to synthesize market, competitive, and customer data into strategic recommendations • Demonstrated proficiency with AI tools as a core part of day-to-day PMM workflows, including hands-on experience with Claude or comparable LLMs for research synthesis, content development, and strategic analysis

🏖️ Benefits

• Comprehensive health coverage • Competitive retirement • Generous PTO and parental leave • Flexible work options • Meaningful investment in your professional development