Product Marketing Manager – GTM Execution Support

Job not on LinkedIn

🔥 0 minutes ago

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Binance

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2017

₿ Crypto

💳 Fintech

💰 Initial Coin Offering on 2020-12

Crypto • Fintech

Binance is the world's leading cryptocurrency exchange, serving over 235 million registered users across more than 180 countries. The platform offers a wide array of services, including the trading of over 350 cryptocurrencies in Spot, Margin, and Futures markets. Users can also buy and sell crypto via Binance P2P, earn interest through Binance Earn, and engage in NFT trading on the Binance NFT marketplace. Binance provides low transaction fees and diverse payment options, making it a preferred choice for cryptocurrency enthusiasts worldwide.

📋 Description

• Support go-to-market execution for new product and feature launches • Track campaign rollout across social, PR, KOL, community, and owned channels • Coordinate with internal teams on timelines, assets, and deliverables • Collect and summarize campaign data, user feedback, market discussions, and social sentiment • Prepare briefs, decks, reports, meeting notes, and tracking documents • Join brainstorms and contribute perspectives from social media trends and younger user behavior • Support clear and engaging communication of the Binance story and brand narrative • Support GTM execution for new product and feature launches as a Product Marketing Manager focused on crypto, Web3, and financial products

🎯 Requirements

• Background in Marketing, Communications, Business, Finance, or related fields preferred • Strong interest in Binance, crypto, Web3, and financial products • Good sense of English and Chinese social media trends and online culture • Organized and detail-oriented, with comfort in documentation, reporting, and coordination work • Good English and Chinese communication skills • Curious, proactive, reliable, and willing to learn • Relevant internship, project, or work experience in marketing, communications, content, social media, or campaign support is a plus

🏖️ Benefits

• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team) • Competitive salary and company benefits • Opportunities for career growth and continuous learning • Collaboration with world-class talent in a user-centric global organization • Autonomy in an innovative environment