Product Marketing Manager

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Binance

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2017

₿ Crypto

💳 Fintech

💰 Initial Coin Offering on 2020-12

Crypto • Fintech

Binance is the world's leading cryptocurrency exchange, serving over 235 million registered users across more than 180 countries. The platform offers a wide array of services, including the trading of over 350 cryptocurrencies in Spot, Margin, and Futures markets. Users can also buy and sell crypto via Binance P2P, earn interest through Binance Earn, and engage in NFT trading on the Binance NFT marketplace. Binance provides low transaction fees and diverse payment options, making it a preferred choice for cryptocurrency enthusiasts worldwide.

📋 Description

• Own end-to-end go-to-market strategy for priority Binance products across South Asia markets, including planning, execution, and optimization across launches, feature adoption, lifecycle campaigns, and market-specific growth initiatives • Define goals, audiences, positioning, and messaging, and drive market research, competitive analysis, campaign design, copywriting, stakeholder coordination, product and design collaboration, launch execution, and post-campaign analysis • Localize global product narratives into market-specific messaging, campaigns, and education initiatives tailored to South Asian user behaviors, languages, and cultural contexts • Partner with Legal, Compliance, Policy, and regional teams to ensure initiatives are locally relevant, compliant, and aligned with risk standards • Conduct user research, analyze customer feedback, and synthesize market insights to influence product roadmap, positioning, and regional growth strategy • Work across owned, earned, paid, community, CRM, in-app, and lifecycle channels to drive product adoption and engagement • Monitor industry trends, emerging growth tactics, and competitor activities to identify opportunities and best practices • Test measurable and scalable marketing programs, optimizing and launching them based on learnings

🎯 Requirements

• 5+ years of overall experience in product marketing, growth marketing, lifecycle marketing, or related roles, including at least 3 years of hands-on experience in the cryptocurrency/Web3 ecosystem • Experience building go-to-market plans for complex consumer, fintech, trading, or financial products • Strong understanding of marketing principles, product adoption drivers, growth frameworks, and user lifecycle management • Ability to independently drive large-scale campaigns from concept to execution • Strong analytical mindset and excellent data interpretation skills • Excellent written and verbal communication skills, with ability to simplify complex products into clear, compelling messaging • Deep understanding of South Asia markets, including user behavior, local channels, communities, cultural nuances, and competitive dynamics • Strong collaboration skills and ability to influence cross-functional teams • Ability to operate at strategic and executional levels, from market strategy to hands-on campaign delivery • Self-starter able to work with a high sense of urgency and entrepreneurial spirit

🏖️ Benefits

• Competitive salary and company benefits • Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team) • Opportunities for career growth and continuous learning • Collaboration with world-class talent • Autonomy in an innovative environment • Results-driven workplace