GTM Lead

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Pinnacle Group, Inc.

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

🏢 Enterprise

👥 HR Tech

🤝 B2B

Enterprise • HR Tech • B2B

Pinnacle Group, Inc. is a leading provider of contingent workforce solutions, specializing in Managed Services (MSP), Vendor Management Software (VMS) implementation, and payrolling services. As a diversity-driven, VMS-agnostic service provider, Pinnacle Group delivers scalable workforce solutions globally, ensuring cost savings, attrition reduction, and compliance for its clients. With a strong focus on strategic services, Pinnacle has partnered with Fortune 500 companies to optimize their workforce management, achieving 100% supplier payment accuracy. The company is Latina-owned and is recognized for its commitment to supplier diversity and innovative workforce strategies.

📋 Description

• Own the operating model, execution strategy, performance standards, and operating cadence for an assigned GTM motion • Partner with Sales Leadership to develop GTM plays, campaign priorities, commercial messaging, target-account strategies, and partner-development initiatives • Serve as the subject matter expert for service offerings, market trends, buyer personas, ideal customer profiles, competitive activity, and GTM best practices • Translate organizational growth priorities into demand-generation, account-development, partner-development, and pipeline-creation activities • Lead day-to-day operations of the assigned GTM team, including workload prioritization, resource allocation, performance expectations, and operational coverage • Establish and manage team KPIs for productivity, quality, activity, conversion, pipeline generation, and execution effectiveness • Lead onboarding, training, coaching, performance management, and capability development for human team members and digital agents • Develop and maintain GTM playbooks, messaging frameworks, workflows, qualification criteria, ideal customer profiles, training materials, and process documentation • Leverage market intelligence, AI-enabled tools, automation, and digital agents to identify growth triggers, buying signals, target accounts, implementation opportunities, and strategic prospects • Analyze execution results, market feedback, and performance data to improve targeting, messaging, workflows, team productivity, and commercial outcomes

🎯 Requirements

• Demonstrated experience in B2B go-to-market strategy, demand generation, sales development, account development, partner development, or pipeline generation • Strong knowledge of staffing, workforce solutions, technology services, professional services, consulting, systems integration, or a related commercial environment • Experience translating growth objectives into structured GTM plays, campaigns, operating processes, and measurable execution plans • Demonstrated ability to lead team operations, establish performance expectations, manage KPIs, and improve productivity and quality • Experience developing buyer personas, ideal customer profiles, market segmentation, commercial messaging, and target-account or ecosystem strategies • Experience creating and maintaining playbooks, workflows, standard operating procedures, training materials, and process documentation • Familiarity with CRM platforms, market-intelligence tools, workflow automation, AI-enabled technology, and digital-agent-supported processes • Strong analytical, organizational, communication, coaching, and stakeholder-management skills