Marketing Specialist – GTM & Growth

🕒 March 31

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Packt

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2004

📚 Education

Education • AI • Software Development

Packt is a global technical learning content provider, founded in Birmingham, UK. The company offers a wide array of resources including books, e-books, audiobooks, and video courses, catering to IT professionals who seek to gain expertise in emerging technologies or enhance their skills in established tools. Packt's portfolio covers various topics such as machine learning, cybersecurity, and web development, featuring contributions from groundbreaking authors. Additionally, they provide an AI Assistant as part of their digital books and have a commitment to supporting open-source projects through their royalty scheme.

📋 Description

• Own and execute GTM for vertical-specific paid events (workshops, bootcamps, conferences) and companion newsletters. • Plan and publish high-signal promo/content in sync with events and newsletter cadence. • Design and run integrated campaigns per event — speaker reveals, agenda teases, clips, tool walkthroughs, and post-event recaps. • Build and manage partner distribution: authors, creators, community operators (Reddit, Discord, GitHub, LinkedIn groups, Meetups, YouTube/Twitch). • Structure rev-share/list-share deals, newsletter swaps, co-hosted streams, and “bring-a-friend”/teams bundles to maximise net-new reach and profitable conversions. • Run small, disciplined paid boosts/retargeting only where it compounds partner traction and preserves margins. • Coordinate AMAs, contributor co-promotions, quote drops, and partner spotlights that feel practitioner-to-practitioner. • Use tools (e.g., ChatGPT/Claude, Descript, Whisper, simple clipper tools) to turn raw talks/interviews into shorts, threads, carousels, and email snippets. • Build repeatable packaging workflows: from long-form assets to channel-native posts and landing pages in hours, not days. • Implement lightweight personalisation and scheduling at scale without sacrificing authenticity. • Define and track KPIs that matter: net-new email capture, cost per net-new attendee, view→register, register→attend, newsletter→event conversion, sponsorship pipeline value. • Build simple dashboards for weekly reporting across events, partner sources, and newsletters (UTMs/source tags mandatory).

🎯 Requirements

• Proven impact in growth/GTM roles launching or scaling programs — ideally in developer-focused or technical audiences. • 3+ years in marketing, GTM, or growth with direct ownership from planning to hands-on execution. • Demonstrated success with partner/creator/community distribution (newsletter swaps, rev-shares, co-marketing, live collabs). • Strong grasp of events funnels and newsletter economics (list growth, engagement, sponsorship readiness). • Hands-on with ESP/CRM and analytics (e.g., HubSpot/Salesforce, GA, Looker/Datastudio; ESP/CDP such as Omeda or similar). • Comfortable with light paid media (LinkedIn, Meta, Google) as an amplifier, not a crutch. • Skilled in UTM discipline, dashboarding, and interpreting performance to prioritise next tests. • Familiar with developer-native channels (Reddit, Discord, GitHub, YouTube/Twitch, LinkedIn) and their norms.

🏖️ Benefits

• Bonus scheme • 5 day working week • 25 days annual holiday (plus bank holidays) • Flexible hours: choose how, when, and where you work within India • Training programs and Certification • Group Medical Insurance • Wellness initiatives