Spain and Portugal Marketing Lead

🕒 March 31

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Binance

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2017

₿ Crypto

💳 Fintech

💰 Initial Coin Offering on 2020-12

Crypto • Fintech

Binance is the world's leading cryptocurrency exchange, serving over 235 million registered users across more than 180 countries. The platform offers a wide array of services, including the trading of over 350 cryptocurrencies in Spot, Margin, and Futures markets. Users can also buy and sell crypto via Binance P2P, earn interest through Binance Earn, and engage in NFT trading on the Binance NFT marketplace. Binance provides low transaction fees and diverse payment options, making it a preferred choice for cryptocurrency enthusiasts worldwide.

📋 Description

• Develop and implement marketing projects and go-to-market strategies based on data insights, collaborating closely with global and local marketing teams as well as data analytics teams. • Ensure alignment and effective communication among all stakeholders to drive project success. • Proactively identify gaps in business metrics and user behavior trends, setting up infrastructure to alert business leaders about emerging trends and patterns. • Utilize strong analytical skills to interpret complex data sets and generate actionable insights that inform marketing strategies. • Leverage deep expertise in digital marketing channels (Paid, SEO, Lifecycle) to optimize campaign performance. • Use tools such as Google Analytics, SimilarWeb, MMPs, and social listening platforms to monitor and analyze marketing effectiveness. • Translate data findings into clear, strategic recommendations for marketing initiatives and business decisions. • Lead cross-functional collaboration and, where applicable, mentor junior team members to ensure high performance and alignment.

🎯 Requirements

• Proven experience working in international environments with cross-functional teams and multiple stakeholders. • Demonstrated success in business development, partnerships, or sales. • Strong analytical mindset with the ability to identify and leverage growth opportunities. • Deep understanding of digital marketing channels and associated analytics tools. • Exceptional communication, negotiation, and relationship-building skills. • Ability to translate complex data into clear and actionable business insights. • Proactive, self-motivated, and detail-oriented. • Fluency in Spanish, Portuguese, and English is mandatory. • Experience working remotely and in startup environments is a plus