Director of Marketing

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July 17

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Birdwatch

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Birdwatch helps busy homeowners save time, money and energy by taking care of the issues that arise in and around your home. From repairs and installations, to preventative maintenance and renovation advising, we bring the convenience of renting to owning. Our team of mission-driven entrepreneurs are passionate about helping you feel safe, cozy and cared for. Birdwatch PBC is a public benefit corporation that promotes equal access to safe, dignified homeownership and the benefits of building intergenerational wealth.

11 - 50 employees

💰 Debt Financing on 2022-08

📋 Description

• Architect a scalable growth strategy to enable 10x growth • Immediately conduct a candid assessment of our marketing efforts to date • Create our next-gen marketing plan • Ensure planning that delivers the 2025 and 2026 budgets • Build a strong framework of experimentation and insight development • Improve nurturing and retargeting strategies • Define and own all key growth metrics (CAC, funnel metrics, LTV, ROAS, etc.) • Own the marketing vision of the organization • Act as a

🎯 Requirements

• repeat experience overseeing the rapid expansion phase of consumer brands • deeply comfortable setting strategy and executing needs across paid advertising, email nurturing, organic social, SEO, landing pages, and CRO • solid background in building enduring brands and weaving compelling narratives • know how to leverage work through partners, fractional staff, and vendors • grounded in offerings with physical operations and geographic markets, experience in consumer membership models, premium services, and especially home services is a major plus • skill to cut through early-stage marketing chaos and ruthlessly prioritize • experience in venture-backed startups is a plus

🏖️ Benefits

• ESOP participation (equity) • PTO • medical / dental / vision • disability & other benefits • flexible work environment