Marketing Manager – Digital Marketing, Strategy

🕒 May 8

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BIS Safety Software

WebsiteLinkedInAll Job Openings

51 - 200 employees

BIS Safety Software is a technology company that offers compliance and learning management software to meet the needs of Environment, Health, and Safety (EHS) professionals. This cloud-based software application includes a Training Record Management System, a Classroom Calendar Management module, a Training Matrix, a Learning Management System, Digital Folders, plus Online Forms that can be used for site inspections, hazard assessments, incident management, preventive maintenance, competency evaluations, and more. We provide training solutions for the safety industry, including hundreds of safety training organizations throughout North America and across the world.

📋 Description

• Lead and develop the marketing team - managing and mentoring a small but capable team, running regular 1-to-1's, providing clear direction and feedback, and maintaining alignment between marketing initiatives and company priorities • Oversee marketing execution - work directly with the team to produce marketing materials including website content, landing pages, campaigns, and promotional assets; review and refine marketing copy to ensure alignment with company messaging and positioning • Drive digital marketing initiatives - you will help oversee and contribute directly to website optimization, landing page development, SEO, AEO, Google Ads and digital advertising programs, marketing analytics and campaign performance tracking, and conversion optimization across digital channels • Coordinate marketing systems and priorities - ensure marketing initiatives remain organized and intentional, helping prioritize projects based on impact, working with leadership to refine messaging and marketing direction, and coordinating work with internal teams and external marketing partners.

🎯 Requirements

• Have experience both leading people and building marketing systems • Have roughly 5-7 years of marketing experience, with some experience coordinating or managing a small team • Are comfortable operating at both the strategic and execution level, but are first and foremost a doer • Have owned marketing campaigns or initiatives from start to finish, with tangible outcomes you can point to • Possess strong digital marketing knowledge including SEO, paid media, and website optimization • Have demonstrated strong judgment when evaluating messaging, copy, and campaign quality • Are comfortable using marketing data and performance signals to guide decisions • Use AI solutions to improve the speed and quality of your work • Bring a mindset focused on continuous improvement • The type of marketer who thinks of marketing as a system that can be continuously improved, not simply a collection of tasks • Think critically about messaging and positioning, always asking whether copy and campaigns actually move the buyer forward • Thrive in fast-paced environments where a high volume of marketing initiatives are moving simultaneously • Are humble, eager to learn, and happy to ask questions and seek clarity where needed

🏖️ Benefits

• Employee Stock Ownership Plan (ESOP) • Full medical, dental, and vision coverage • Life insurance and disability insurance • Health spending account • Flexible working hours • On-the-job training and growth opportunities