Marketing Manager

Job not on LinkedIn

🕒 April 29

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Logo of Blavity Inc.

Blavity Inc.

51 - 200 employees

Blavity Inc. is a venture-backed company that builds product solutions and media for Black consumers and enterprises who want to reach them. Our business division, AfroTech, is a professional network and talent acquisition solution for the world's largest companies. In addition, Blavity Digital Media Group creates content for Black audiences across all platforms.

📋 Description

• Own the Health Stack marketing and campaign calendar end to end, including planning and executing time-bound marketing campaigns across pharma, nurse, and physician outreach, event pushes, and editorial moments • Brief internal creative partners (Anselm and Lia) on campaign creative, storytelling series, and video concepts; submit requests to the Email Director for email marketing support and the Growth Director for paid and growth experiments • Own Health Stack's LinkedIn page including voice, cadence, and content calendar; post editorial, event, and campaign content formatted and framed for engagement and distribution on the platform • Proactively reach out to individuals on LinkedIn to invite them to Health Stack events and programming; grow community through comments, DMs, and relevant LinkedIn communities on behalf of the brand • Build a pipeline of potential partners including industry experts, pharma companies, associations, and community leaders in the health and med tech space; pitch and close partnership opportunities that drive audience, brand awareness, and event attendance • Equip partners with assets, messaging, and clear calls to action to promote Health Stack effectively; maintain relationships with existing partners and steward their experience • Own the Health Stack event attendance KPI; drive registrations and attendance through LinkedIn outreach, partner activation, campaign execution, and targeted marketing across pre-event, live-event, and post-event moments • Maintain a light but consistent presence on the Health Stack Instagram (approximately 5% of scope), repurposing high-performing content from LinkedIn and other channels • Design and lead growth experiments across content, outreach motions, and partner activations; track and report on follower growth, engagement, partnership pipeline, campaign performance, and event attendance • Translate insights into recommendations for leadership, own intake and prioritization for Health Stack marketing initiatives, and represent the Health Stack brand credibly in outreach, partnerships, and community moments

🎯 Requirements

• Bachelor's degree or equivalent professional experience • 4+ years of experience in marketing, growth, or partnerships, ideally in a media, community, creator-led, or lifestyle brand environment • Proven track record running marketing campaigns end to end, from strategy through execution and measurement • Demonstrated success growing an audience or community on LinkedIn, with receipts • Proven ability to build and activate partnerships that drove measurable audience or event outcomes • Proven ability to partner cross-functionally in fast-paced, multi-brand or high-growth environments • Strong written communication and pitching skills

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