Media Analytics Lead

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Blend360

WebsiteLinkedInAll Job Openings

501 - 1000 employees

🤖 Artificial Intelligence

🏢 Enterprise

💰 $100M Private Equity Round on 2022-08

Artificial Intelligence • Enterprise • Consulting

Blend360 is a professional services company specializing in AI, data analytics, and data-driven solutions. They work with Fortune 1000 and large enterprise brands to tackle significant challenges by integrating people and artificial intelligence. Blend360 focuses on several domains including business intelligence, data engineering, data science, MLOps, and data governance. Their industries of expertise encompass financial services, energy, healthcare and life sciences, retail, technology, media & telecom, and travel & hospitality. Blend360 is recognized for their AI and data solutions, having earned accolades such as "AI-Enabling Solution of the Year" and being listed among the "Top Generative AI Service Providers 2024.

📋 Description

• Lead measurement and analytics strategies for digital media and performance marketing campaigns. • Analyze cross-channel campaign performance (Paid Social, Programmatic, Display, Video, CTV, etc.) and identify optimization opportunities. • Develop measurement frameworks, KPI structures, and test-and-learn programs. • Translate complex data into actionable insights and business recommendations. • Problem-solving using SQL and Python to support analysis and reporting. • Partner with marketing, media, analytics, and client stakeholders to drive decision-making. • Support the launch of new audience and media products. • Mentor and guide analysts while ensuring high-quality analytical deliverables. • Interpret MMM outputs and leverage findings to support media investment, budget allocation, and campaign optimization decisions.

🎯 Requirements

• Strong experience analyzing performance across multiple digital media channels. • Deep understanding of media metrics, campaign optimization, and performance measurement. • Experience developing measurement plans, KPI frameworks, and executive-level reporting. • Ability to translate business questions into analytical solutions and actionable recommendations. • Intermediate SQL skills with the ability to query, transform, and analyze large datasets from multiple sources. • Proficiency in Python for data analysis, automation, reporting, and campaign performance evaluation. • Strong client-facing communication and stakeholder management skills. • Experience leading projects and/or managing analytics teams. • Proficiency with Media platforms such as Google Ads, DV360, CM360, Meta Ads, LinkedIn Ads, Amazon Ads, and The Trade Desk. • Web analytics tools such as Google Analytics 4 (GA4) and Adobe Analytics. • Data visualization tools including Tableau, Power BI, or Looker. • Experience working with marketing effectiveness measurement frameworks, including attribution and Marketing Mix Modeling (MMM). • Familiarity with testing and measurement methodologies, including A/B testing, Conversion Lift, Brand Lift, Geo Testing, Attribution, and Marketing Mix Modeling.

🏖️ Benefits

• Learning Opportunities: Certifications in AWS (we are AWS Partners), Databricks, and Snowflake. • Access to AI learning paths to stay up to date with the latest technologies. • Study plans, courses, and additional certifications tailored to your role. • Access to Udemy Business, offering thousands of courses to boost your technical and soft skills. • English lessons to support your professional communication. • Mentoring and Development: Career development plans and mentorship programs to help shape your path. • Celebrations & Support: Special day rewards to celebrate birthdays, work anniversaries, and other personal milestones. • Company-provided equipment. • Flexible working options to help you strike the right balance. • Other benefits may vary according to your location in LATAM.