Senior Media Analytics, Insights Analyst

🔥 5 minutes ago

Apply Now

Find Similar Remote Jobs

Receive Emails For Remote Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Blend360

WebsiteLinkedInAll Job Openings

501 - 1000 employees

🤖 Artificial Intelligence

🏢 Enterprise

💰 $100M Private Equity Round on 2022-08

Artificial Intelligence • Enterprise • Consulting

Blend360 is a professional services company specializing in AI, data analytics, and data-driven solutions. They work with Fortune 1000 and large enterprise brands to tackle significant challenges by integrating people and artificial intelligence. Blend360 focuses on several domains including business intelligence, data engineering, data science, MLOps, and data governance. Their industries of expertise encompass financial services, energy, healthcare and life sciences, retail, technology, media & telecom, and travel & hospitality. Blend360 is recognized for their AI and data solutions, having earned accolades such as "AI-Enabling Solution of the Year" and being listed among the "Top Generative AI Service Providers 2024.

📋 Description

• Analyze and monitor performance across digital media campaigns, including Paid Social, Programmatic, Display, Video, and CTV. • Develop recurring and ad hoc reports to evaluate campaign effectiveness and identify performance trends. • Translate campaign data into actionable insights and optimization recommendations. • Support the development of measurement frameworks, KPI structures, and campaign performance analyses. • Partner with media, marketing, and analytics teams to answer business questions and evaluate campaign outcomes. • SQL and Python as tools for analysis, data preparation, automation, and insight generation. • Assist with test-and-learn initiatives by supporting hypothesis development, analysis, and reporting. • Ensure data quality, reporting accuracy, and consistency across analytics deliverables. • Contribute to audience analysis, campaign measurement, and performance reporting efforts. • Support marketing effectiveness analyses by incorporating insights from Marketing Mix Models (MMM), attribution frameworks, and other measurement approaches to evaluate channel performance and business impact.

🎯 Requirements

• Strong experience analyzing campaign performance across multiple digital media channels. • Solid understanding of media metrics, campaign structures, optimization levers, and reporting methodologies. • Experience with SQL and Python for analysis, data preparation, automation, and insight generation. • Experience building reports, dashboards, and performance analyses that support business decisions. • Ability to identify trends, diagnose performance drivers, and communicate findings clearly. • Strong analytical, problem-solving, and organizational skills. • Ability to work effectively in cross-functional and client-facing environments. • Experience with media platforms such as Google Ads, DV360, CM360, Meta Ads Manager, LinkedIn Ads, Amazon Ads, or similar. • Familiarity with web analytics tools such as Google Analytics 4 (GA4) or Adobe Analytics. • Proficiency in data visualization tools such as Tableau, Power BI, or Looker. • Understanding of marketing measurement methodologies, including A/B testing, attribution, conversion lift, brand lift, geo-testing, and Marketing Mix Modeling (MMM). • Ability to interpret MMM outputs and leverage findings to support media investment, budget allocation, and campaign optimization decisions. • Advanced Excel and strong data analysis skills. • Experience working with marketing performance data and familiarity with media effectiveness measurement frameworks, including attribution and Marketing Mix Modeling (MMM). • Ability to connect campaign-level performance metrics with broader business outcomes and marketing investment decisions.

🏖️ Benefits

• 📚 Learning Opportunities: Certifications in AWS (we are AWS Partners), Databricks, and Snowflake. • Access to AI learning paths to stay up to date with the latest technologies. • Study plans, courses, and additional certifications tailored to your role. • Access to Udemy Business, offering thousands of courses to boost your technical and soft skills. • English lessons to support your professional communication. • 👩‍🏫 Mentoring and Development: Career development plans and mentorship programs to help shape your path. • 🎁 Celebrations & Support: Special day rewards to celebrate birthdays, work anniversaries, and other personal milestones. • Company-provided equipment. • ⚖️ Flexible working options to help you strike the right balance. • Other benefits may vary according to your location in LATAM.