Product Manager – Web Personalization

Job not on LinkedIn

🔥 2 hours ago

🇨🇿 Czechia – Remote

💵 Kč1.2M - Kč1.5M / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

✅ Product Manager

👻 Ghost score 0%

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Bloomreach

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

📣 Marketing

✈️ Travel

💰 $30M Debt Financing on 2022-10

Consulting • Marketing • Travel

Bloomreach is a leader in ecommerce personalization solutions, providing platforms that integrate real-time customer and product data via AI. The company offers marketing automation, product discovery, and a unified data platform specifically designed for commerce applications. This enables businesses to personalize marketing efforts across multiple channels such as email, SMS, and web, optimize ecommerce search and merchandising, and manage customer and product data for advanced analytics and omnichannel personalization. Bloomreach’s solutions cater to various industries including retail, travel, hospitality, and more, to enhance profitability and customer retention.

📋 Description

• Own the Web Personalization area of Bloomreach Engagement • Define and execute the product vision, strategy, and roadmap for Web Personalization • Balance customer-impacting improvements, strategic differentiators, and technical investments • Translate strategy into problem statements, outcomes, and success metrics • Conduct structured discovery with customers, prospects, and internal teams • Analyze qualitative and quantitative insights to prioritize problems and validate opportunities • Work with engineering, design, and data to deliver high-quality features • Write PRDs/specifications and success criteria • Address usability risks through UX and research collaboration • Manage trade-offs and scope while preserving customer value • Drive delivery from design through implementation, rollout, measurement, and iteration • Integrate Web Personalization with scenarios, CDP capabilities, email, SMS, mobile, and ads • Partner with other Engagement PMs to create a unified omnichannel experience • Collaborate with Product Marketing, Docs, Academy, and Customer Success on positioning, launch materials, enablement, playbooks, pricing, and packaging • Monitor adoption, usage, and funnel metrics and run experiments to improve activation and engagement • Act as the single-threaded owner, communicating priorities, trade-offs, and timelines • Represent Web Personalization in roadmap reviews, QPRs, and field-facing sessions • Coordinate with Engineering, Design, Customer Success, Solutions, Sales, and Product Marketing

🎯 Requirements

• 3–5+ years of hands-on experience with web personalization, experimentation, customer engagement, or related digital experience tools in a practitioner role • Strong practical background in web personalization/experimentation platforms, marketing automation/CDP products with strong web capabilities, or web experience/CMS/front-end tools • Experience using Bloomreach Engagement is strongly preferred • Experience with similar platforms such as Braze, Salesforce Marketing Cloud Personalization, Dynamic Yield, Monetate, or comparable tools is valuable • Ability to translate customer and implementation needs into clear product, use case, or solution requirements • Strong product discovery skills, including interviews, hypothesis validation, and UX/research collaboration • Technical fluency with web SDKs, tag managers, APIs, and front-end rendering • Understanding of tracking concepts including events, attributes, and experiments • Proficiency with product analytics and experimentation; ability to define and track adoption, activation, performance, and impact metrics • Clear written and verbal communication in English • Ability to align stakeholders across Product, Engineering, Customer Success, and GTM • Ability to drive complex projects to completion in ambiguous, fast-paced environments • Experience with enterprise customers and complex implementations is nice to have • Exposure to AI-powered personalization or agentic marketing concepts is nice to have • Prior product management experience is a plus, not a requirement • Mobile app personalization experience is a plus

🏖️ Benefits

• Flexible working hours • Virtual-first work with several Bloomreach Hubs across three continents • Company events • 5 paid days off to volunteer • People Development Program with personal development workshops • Communication coach support • Leader Development Program with feedback, coaching, and check-ins • $1,500 annual professional education budget for books, courses, certifications, etc. • Employee Assistance Program with counselors • Calm subscription • One additional DisConnect day off each quarter • Sports, yoga, and meditation opportunities • Extended parental leave up to 26 calendar weeks for Primary Caregivers • Restricted Stock Units or Stock Options, depending on role, seniority, and location • Company performance bonus • Employee referral bonus of up to $3,000 • Work anniversary rewards

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